AEG is a manufacturer of pneumatic technologies and compressed air equipment aligned to one single proposition with an end to end offering. TFA’s know-how helped them to hit the ground running, with strategic marketing and brand guideline design.
Laying the Groundwork
AEG, an already established collection of experts, were uniting to be the leader in industrial engineering for pneumatics. It was our job, at TFA, to design a new group branding structure, as well as help develop one mission to strengthen the identity of the new business.
We held extensive engagement and exploratory sessions with key stakeholders at AEG to onboard all key people and to intrinsically understand the whole business. With that knowledge in place and our previous engineering branding experience, we designed the new group identity, by combining four separate entities, and established a united mission and vision.
TFA’s extensive experience in brand guideline design enabled us to communicate and solidify AEG’s new strategy; we designed guidelines to convey the style and newly defined brand values.
Helping propel AEG ahead of the competition
Continuing from our initial work with AEG, we completed market-leading design and development of entirely new collateral, a comprehensive group brochure and a new group website.
With expansive plans, we assisted further with writing a detailed 12-month marketing plan to support them through the coming months.
AEG were thrilled with the entirety of the work we completed. We gave them an elevated corporate feel, that they are very proud of, and set them apart from their competitors in mechanical engineering.
Experiencing rapid growth, AEG continues to call on TFA for our assistance with a wide range of projects, including our recent work with them for optimising their engineering website through SEO.
If your business requires engineering branding specialists to provide strategic planning to website redesigns, get in touch today.