RWL Results, Wellbeing, Lifestyle is an online fitness platform, created by TOWIE's Lucy Mecklenburgh. TFA was appointed to refresh the brand, website and fitness mobile app.
We gave RWL, a fresh new look for the fitness company's identity from the logo to the website and app.
250,000 women, across the UK, are joined up to RWL, with the passion for working out, losing weight and getting the best nutritional advice. With their desire to broaden their offering, moving away from the original Results With Lucy name, the brand needed moving forward. RWL had a specific vision to keep its distinct appearance and to broaden their offerings to target both men and women, so it was imperative not to be ultra-feminine in look-and-feel.
Our team of branding specialists, here at TFA, created different versions of their new brand and worked closely with the RWL team and Lucy Mecklenburgh to narrow down to the final design.
We created a brand refresh that will truly stand out from the competition, with clean typography and a muted colour palette.
After the completion of the brand refresh, we were asked to reskin their tablet and mobile fitness app, as it needed a user-friendly appearance to alleviate any confusion with the customer journey. The designers created a library of on-trend icons to sit alongside the fitness regimes available and act as a visual step-by-step. We created trophy 'kettlebell' icons for customers to share on social media, which also serves as a tool to increase the brand's audience.
RWL was delighted with the mobile app designs and wanted to continue working with us and bring the app onto their website
Our team refreshed the homepage to reflect the new style of the app and the logo, and the back-end functionality of the app was brought onto the website, so customers were not tied to needing a specific device to get fit. The result was a new, distinctive look that stands apart from its competitors in both image and style, but retaining RWL's USP, an approachable, easy to access fitness platform with experts at the heart.
The client was thrilled with the new branding and how it was applied across their website and application. To find out more about our branding services to see what our design experts can do for you, click this link.