In need of major help with Search Engine Optimisation (SEO) Soapmakers, premium aromatherapy and soap ingredient supplier, came to TFA to improve how they rank on Google.

From 0 on-site optimisation to an eCommerce website that Google can understand

TFA have experience optimising online shops, using systems including Shopify, Magento and Umbraco. Soapmakers came to us as their website uses the Umbraco eCommerce system to house their huge cosmetic ingredient product range, with no on-site SEO. Our SEO experts worked through their 800 product pages, core information pages, including Privacy Policy and About Us pages, to fix major indexing problems preventing them from appearing in search results. Each product page had new Meta Titles, Meta Descriptions and we also optimised the page titles. 

We also introduced detailed schema markup for all products so Google understands what the product is and they also appear in image searches. Schema markup is a structured data vocabulary that helps search engines better understand the info on your website to serve rich results, it has become a necessity to implement if you want successful SEO results for online shops. 

Ranking on Google for 800 products

After our SEO experts fixed core page and website problems, all pages were then optimised for better ranking and manually resubmitted them all for forced-reindexing. After 4 months working through the huge catalogue of pages, Soapmakers saw an increase of 36% for Organic clicks, from 2300 to 3200, and their impressions increased from 80,000 to 130,000. An Impression is how many views your content has received, a Click is a measurement of how many users clicked your link on the content you provided.

With the success of the meta data implementation across their extensive product range, Soapmakers have returned for monthly SEO services, including backlinking, Google My Business optimisation and in-depth keyworded web copy across the eCommerce site. They’ve since seen their monthly click volume rise to over of 9000, from up to 390,000 monthly impressions.

If your webshop SEO is non-existent or fails to rank on Google, read more about our SEO services here, or if you are ready to have a chat with our team, contact us today.