As a leading B2B manufacturer of crafted frames and mouldings, Larson Juhl approached TFA, with the desire to be successfully ranking on Google. We stepped up to the plate and delivered so much more.
In the face of adversity, we doubled and tripled results throughout 2020.
Our digital marketing specialists started SEO for Larson Juhl at the end of 2019, and within the first month, saw fantastic results. As we entered 2020, the global pandemic started. This meant a fall in visits, beyond our control, from February to April as priorities in buying patterns and business decisions changed.
Despite this, our talented team, experienced in marketing for the manufacturing and distribution industries, recovered this fall in website visits through cleverly implemented on-site SEO; we ended up doubling their Organic Users, from 2,500, to near 5,000 against the odds presented as we worked with them throughout the year. Alongside that, bounce rate also reduced with organic users being directed from Google to pages that were more relevant to their inputted search queries.
Our on-site optimisation techniques made a significant difference to users finding Larson-Juhl on Google SERPs (Search Engine Result Pages), also enticing them to click through to the site. TFA added new and improved meta titles and descriptions, as well as significantly increasing ranking positions for the majority of focus search terms. From December 2019, clicks more than tripled from 2,000 to 6,500, and impressions rose from 55,000 to 99,700. The click-through rate (CTR) almost doubled from 3.64% to 6.52%.
Evolving techniques to stay ahead of the curve.
While keeping a close eye on competitors we also, throughout the year, increased the number of keywords ranking on the 1st page of Google to 51, including “Frame Moulding Suppliers” and “Picture Frame Suppliers” being among the competitive, top-ranking keywords.
On top of our previously mentioned SEO successes working with Larson Juhl, our Digital Marketing Team also used Google My Business; this is the panel of information, to the right of search terms on Google, that presents business information. We utilised content from the Larson Juhl site, which was optimised and posted regularly through Google My Business as posts. Optimising GMB increases your businesses chances of showing up in Google’s Local Pack, Local Finder and Google Maps and organic rankings in general. Through Google My Business optimisation, users clicking through to the website almost tripled from 600 to 1,700, also Larson-Juhl’s visibility on Google Maps rose from 8,000 to just under 16,000.
If your manufacturing business needs assistance ranking on search engines, please learn more about our SEO service here. Or, if you are convinced by Larson-Juhl’s accomplishments working with our digital marketing team, and ready to get in touch with us, visit our contact page.