Partners&, a merger of five existing businesses including MRIB and Independents, needed a website that showcased their new talented team and broad spectrum of services, from business insurance to risk management. TFA was brought on board to assure Partner&’s customer’s that their offerings are the best of the best.
An innovative website design that sends a visual message
With a desire to bring innovation and fresh thinking to the insurance industry, the client recognised that their online presence needed to reflect this visually. Initial conversations with Partners& reinforced their desire for a dynamic, creative and modern website design that stood out among their competitors. With their huge array of services, the website needed to engage varying audiences and relay a mass of information, without overwhelming the customer.
Brand consistency flowing throughout
Our skilled design team took inspiration from their logo, which features a large green ampersand, to incorporate flecks of colour across the responsive website design and using the ampersand as a graphic device across the homepage and service pages. With concepts finalised with the client, our design team and talented in-house illustrators fleshed out the website design to include beautiful line-art illustrations that appear throughout.
A captivating creative input
At TFA, attention to detail is part of the reason we stand out. Our web development team worked closely with the design team to add interactivity throughout the site, from animated icons, rollover animated illustrations and page-scrolling, so the new Partners& modern website design would draw you in as you scroll down the pages.
A website design showstopper…
Partners& now has a fresh, dynamic website, that delivers a strong brand presence, without the wealth of information appearing cluttered. The client loved our fresh take on an insurance broker website design and unique illustrations that added an unusual visual touch, with clever use of animation and motion to keep page content engaging.
With their website visually striking, Partners& continued at TFA with our SEO services (Search Engine Optimisation), so every page of their website was visible in Google to the most appropriate audience.