NMA’s goal was to increase conversions. TFA implemented location-based SEO increasing ranking keywords by 1350% and their service area.
Creating new opportunities, with 800% growth in keywords appearing on Google’s 1st page.
Chartered Surveyors in Milton Keynes, Neil Moran Associates, approached TFA as they were not being contacted through their website. Our answer to this was adopting effective search engine optimisation to make them visible on Google and enticing Googlers.
With increasing conversions being their goal, our in-house SEO experts researched keywords relating to location and services, through on-page optimisation, refined both the content and HTML source code across their website. This allows Google to determine how relevant their sites are to the search phrases entered into a search engine. Since working with NMA we have increased their keywords appearing on the 1st page of google from 2 to 29 and site impressions have shot up by 62%.
We also focussed efforts through off-page optimisation, these are actions taken outside of the actual website to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible. Since May 2021, NMA’s followed external links have significantly increased from 50 to 250. These include high authority links from UK business directories.
Location-Based SEO implementation to increase conversions
We gained NMA new clients outside of Milton Keynes, including Hemel Hempstead and Northampton, by utilising location-based on and offsite optimisation. Customer Google-based behaviour has changed in recent years with customers not even entering a site to convert with a business. Instead, they’re interacting with the Google By Business panel, which pops up automatically to advertise businesses that are relevant to them. Google’s algorithm ranks Business Profiles based on activity and information quality, not only proximity and relevance. We made sure that their GMB profile provided as much information as possible to searches, as well as clear communication options with NMA. A better Google ranking means greater exposure and engagement with your company. Month-on-month their site visitors and phone calls generated by their GMB has increased.
Niel Moran Associates is thrilled with the results that TFA’s digital marketing team are producing, remaining a valued client of our SEO services. We stay up to date on the newest Google algorithms and industry best practices, keeping our clients one step ahead of the competition.