ECBM provides further higher education courses tailored to German-language speaking students. Our brief was to increase organic search traffic to their website from Google.de. A German-language website targeting German students presented an interesting challenge.
Within 3 months, we doubled traffic to the website and achieved big increases in search impressions too.
ECBM is a UK-based learning provider with a German-language website targeting German students wishing to study business, fashion and media management courses in London. It gives European students access to UK employers. For TFA, this presented a new challenge of understanding the different behaviours of German students to those in the UK.
We focused our efforts on off-page SEO (or known as off-site Search Engine Optimisation) and indexing; building backlinks is at the heart of this. We created content across all the high-domain business directories and citations building in-depth profiles with optimised tags and descriptions to help specific search term ranking and volume backlinks through social media with relevant hashtags. This also includes researching what backlinks ECBM’s competitors are using so we could increase domain authority.
To track our efforts effectively, we indexed the site map through Google Search Console and made sure all the core pages were accessible through Google Search.
We helped ECBM increase their German audience steadily every month, as well as a growing English audience. This includes a month on month growth for total impressions, which increased by 5,000, and a steady increase on CTR (Click Through Rate).
The overall goal was to increase traffic from Germany and United Kingdom, which we doubled by month 3.
With our team of SEO experts, we keep on top of the latest Google algorithms and industry best practice, meaning we keep our clients ahead of the game and their competitors. We don’t tie our clients into lengthy contacts, with results from the first month.
To find out more about our leading SEO service, and how it could significantly benefit your organisation for a low investment, just click here.