In need of major help with Search Engine Optimisation (SEO) Soapmakers, premium aromatherapy and soap ingredient supplier, came to TFA to improve how they rank on Google.
From 0 on-site optimisation to an eCommerce website that Google can understand
We also introduced detailed schema markup for all products so Google understands what the product is and they also appear in image searches. Schema markup is a structured data vocabulary that helps search engines better understand the info on your website to serve rich results, it has become a necessity to implement if you want successful SEO results for online shops.
Ranking on Google for 800 products
After our SEO experts fixed core page and website problems, all pages were then optimised for better ranking and manually resubmitted them all for forced-reindexing. After 4 months working through the huge catalogue of pages, Soapmakers saw an increase of 36% for Organic clicks, from 2300 to 3200, and their impressions increased from 80,000 to 130,000. An Impression is how many views your content has received, a Click is a measurement of how many users clicked your link on the content you provided.
With the success of the meta data implementation across their extensive product range, Soapmakers have returned for monthly SEO services, including backlinking, Google My Business optimisation and in-depth keyworded web copy across the eCommerce site. They've since seen their monthly click volume rise to over of 9000, from up to 390,000 monthly impressions.