Elliotts Shah is a respected firm of chartered accountants based in the heart of the City of London (by the Gherkin, to be precise). They serve, primarily, large SME and corporate clients. TFA was given fairly free rein to create an original and impacting video around their brand proposition and values.
Crafting a brand message and video content to convey deep experience and proactive value.
Some initial consultation with the directors gave us sufficient insight to be able to understand their ethos, the personality of the business and what really sets the organisation apart from the many other firms of corporate accountants.
Our aim was to capture the company's spirit and values in providing clients with a proactive service that they could trust to do right by them and always be thinking about how their business could benefit from the right financial advice, at the right time.
A video concept, creation and production process that brings out the very best aspects.
Once we have an understanding of the proposition and personality, we put forward outline ideas for theme and message. These are then worked into a script which is supported by a scene-by-scene storyboard. The elements of the video are then produced and these typically include filming, creating motion graphics or a mixture of both.
Where needed, talent is sourced and a voiceover recorded then applied to the video. Edits are made and then final effects are added to further refine the feel and get the overall impact of the video as punchy and attention-holding as possible.
To watch the video on the client website, visit elliottshah.co.uk
To find out more about our video services, just click here.