Creating a strong, new product brand and delivering a winning launch strategy.
TFA was asked to pitch against an incumbent agency for a brand and global launch strategy for the new “C-Type” range of alternators. One that would shake up the industry and generate lines of enquiry for the new range from customers worldwide.
Mecc Alte is a world-leader in the design and manufacture of commercial and industrial power delivery systems. Based in Italy, but with their European marketing focused in the UK, they are the world’s largest independent producer of alternators.
Our proposal won the pitch and, since January 2018, TFA has been providing product marketing services to develop and implement all of the tactical strands of that strategy. Our work is creating a significant stir in the industry and has positioned the C-Type range, and the Mecc Alte brand, as the industry innovators.
We have supported Mecc Alte with an unwavering, responsive, range of product marketing services that delivered a considerable amount of support materials for a key show in Dubai, within a matter of weeks, in addition to ad hoc requirements that arose.
The reception has been incredible to date with there being a considerable buzz in the industry around C-Type and significant gains by way of search ranking for this product group and new inbound enquiries.
Our work on this project has, in addition to the marketing strategy, included:
- C-Type brand identity and styling
- Product website
- Event and exibition displays
- Email marketing campaign
- Brochure design
- Press advertising
- PPC advertising (LinkedIN, Adwords, Display Network)
- Social media management
- Direct mail (including a pop-up book)
- Animated email footer