Blind Fashion is a distinguished artisan business specialising in bespoke, hand-crafted blinds. Renowned for its exceptional craftsmanship, the company serves some of the most prestigious clients, nationally and globally. For over forty years, Blind Fashion has been dedicated to exceptional customer service and the finest craftsmanship in its blinds. They wanted their brand and website to reflect these same values, offering an easy user experience, elegant aesthetic, and high-quality branding to match the luxury of their products.

A subtly reimagined logo design

A great rebrand starts with a refined logo. For Blind Fashion, we aimed to preserve the essence of their brand while adding a more sophisticated, high-end feel. By making subtle yet important refinements, we enhanced the logo’s elegance and timeless appeal, making sure it aligns perfectly with Blind Fashion’s reputation for luxury and craftsmanship.

A new style to match their values

Land on the homepage and you’re immediately met with a high-quality video and the statement: “The Art of Blind Making.” This perfectly encapsulates what Blind Fashion does, crafting bespoke blinds with artistry and precision. Moving away from the previous website’s mix of contrasting colours, we refined the aesthetic to a premium-looking colour scheme. Paired with brand-new, high-end imagery throughout, the redesign elevates the brand’s digital presence, delivering a luxurious feel that mirrors the quality of their craftsmanship and shows their heritage.

Bringing Blind Fashion’s craftsmanship to life meant moving away from static images and introducing dynamic videos and immersive galleries. This shift allows visitors to experience the artistry behind each handcrafted blind; showcasing intricate details, textures, and finishes in a way that still images simply can’t capture. The combination of motion and high-quality visuals creates a more engaging, interactive experience, reinforcing the brand’s luxury appeal and making the website feel as luxurious as the products themselves.

Enhancing user experience

Our expert UX/UI team strategically refined the information architecture and typography, optimising the content hierarchy for a flawless user experience. These changes made the site more intuitive, and easier to navigate. We also made sure the content was structured logically for effortless scannability. Finally, we introduced a new, less intrusive menu that remains accessible at all times, enabling smooth navigation and effortless switching between multiple pages, further enhancing usability.

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