SEO vs PPC: Which is best?

When you’re thinking about building your marketing strategy and researching the available options, you’ll encounter the terms SEO and PPC… but what do they mean? What are the differences? Which should you choose? In this blog, we will discuss the pros and cons of both, so you can make an informed decision when looking for marketing support.

Vector of phone showing a Facebook style ppc advertisement

Harnessing web-based advertising for sales and enquiries

Internet advertising, often aggregated together under the term “PPC”, can be a powerhouse opportunity for anyone wanting virtually instantaneous product sales or service enquiries. At the same, it is a minefield, so how you determine where your budget is best spent and avoid the common, beginners’ scenario of it disappearing down a plughole with nothing to show?

Cogs with Dollar Signs inside, with a computer cursor clicking the top cog

Understanding PPC Advertising - What It Is & How It Works

Drawing people to your business, is becoming more critical than ever. And one sure-fire route to getting you front and centre in front of your customer is through PPC advertising.