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Who Am I? The definitive guide to creating your brand story and using it effectively.

One of the things many business owners find difficult is talking about their own business. It is incredibly common. Not day-to-day conversation but defining what their story is, what their brand proposition is and then putting that into written words. Where do you start – a brochure, a website? What do you say? How do you say it? Surely anything will do? Having a structured approach to telling your story will help you to build really strong foundations that you can build your entire pitch around.

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Finding your Difference and Cutting Through the Advertising ‘Noise’

With many businesses now feeling there’s light at the end of a long and dark tunnel, companies are (or certainly should be) thinking about what they are going to do to generate new business. Whatever action you plan to take, things are going to get very noisy out there, so what can you do to stand out from it all?

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Meaningful marketing that hits closer to home

In a world where businesses have been forced to adapt to so many sudden changes, it is not just people’s needs and behaviours that are changing, their beliefs and feelings are too. This is a time to focus not only on our methods (and how we communicate) but the substance, tone and style of what we communicate.

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Brand position and direction to maximise opportunity

The world doesn’t stand still and neither should a brand. Things change so fast nowadays that brands can’t simply do enough to keep up with the times and often miss major opportunities that can be exploited by a real shift in direction. This month’s article is about how your brand should evolve not only to survive but to prosper.

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Harnessing web-based advertising for sales and enquiries

Internet advertising, often aggregated together under the term “PPC”, can be a powerhouse opportunity for anyone wanting virtually instantaneous product sales or service enquiries. At the same, it is a minefield, so how you determine where your budget is best spent and avoid the common, beginners’ scenario of it disappearing down a plughole with nothing to show?

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Coronavirus, Covid, and Carrying On in Business

During the pandemic, it is easy to lose sight of the way forward, with the worry of what your business' future may hold. This article is all about positive guidance to get through the tougher times.

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How to Build Your Business Through Linkedin

This article gives you the basic knowledge you need to embrace LinkedIn as a networking platform, get going and see results quickly.

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Getting Back to Business with a Bang

Now is the time for some introspection and to think seriously about what you can do to improve the way you retain your existing customers and reach new ones in new ways.

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The Power of SEO - Part 2

In this article, we build upon the SEO basics I introduced previously, expanding on what you can do on-site and off-site, to make sure your SEO strategy a success.

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Understanding PPC Advertising - What It Is & How It Works

Drawing people to your business, is becoming more critical than ever. And one sure-fire route to getting you front and centre in front of your customer is through PPC advertising.

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The Power of SEO - Part 1

If you can dominate Google search results, you can dominate a market. This is the power of being found first and you should make it your goal.

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The Hidden Goldmine of Email Marketing - Part 2

Get the lowdown on what goes into creating the emails themselves and the key rules you should stick to when producing your content.

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The Hidden Goldmine of Email Marketing - Part 1

Believe it or not, when done the right way, it can be one of the lowest cost/highest return ways to promote your business. We have seen huge returns from it over the years and you can too.

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The Art of Selling - Part 3

How you can improve conversions once you get to the stage that you are asked for a price, a quotation or a proposal? Find out how

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The Art of Selling - Part 2

This month, I’m going to explore in more detail what to do when you find yourself in front of someone. This is more tailored to face-to-face selling but you can adapt and apply these techniques to all types of selling situations.

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The Art of Selling - Part 1

Today, this is useful for anyone selling something in person, rather than online, and even if you don't have a business, you will find tips here you could apply when selling yourself to a prospective employer in your next job interview.

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How to Drive More Customers to Your Business Website... and Get Them to Buy

Build it and they come! Actually, no, they won’t. Having a decent website is only half the battle… you need visitors or, as they’re collectively referred to, “traffic”.

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Start your own business - the right way

From the idea stage to bringing a product or service to market, a business launch encompasses myriad steps. Darren Isaac, the founder of TFA, offers his advice on starting the right way.