The winning approach to creating an excellent website for your business? One that attracts good visitor traffic and converts it into enquiries. This month we discuss the importance of having a great website at the heart of your business in an increasingly digital world.
This month, we look at the power of the e-brochure (and the brochure in general). An e-brochure is a digital version rather than a printed one, enabling you to utilise digital-format benefits to tell your story richer and more captivating. Plus, if you want a printed brochure, you can also do that with your e-brochure as your source file.
Now is the time for some introspection and to think seriously about what you can do to improve the way you retain your existing customers and reach new ones in new ways.
Build it and they come! Actually, no, they won’t. Having a decent website is only half the battle… you need visitors or, as they’re collectively referred to, “traffic”.
After you have the basics of your business getting et up, next is to explore the next most important part of communicating your business to a world of prospective customers… building and publishing your website.