One of the things many business owners find difficult is talking about their own business. It is incredibly common. Not day-to-day conversation but defining what their story is, what their brand proposition is and then putting that into written words. Where do you start – a brochure, a website? What do you say? How do you say it? Surely anything will do? Having a structured approach to telling your story will help you to build really strong foundations that you can build your entire pitch around.
The world doesn’t stand still and neither should a brand. Things change so fast nowadays that brands can’t simply do enough to keep up with the times and often miss major opportunities that can be exploited by a real shift in direction. This month’s article is about how your brand should evolve not only to survive but to prosper.
Now is the time for some introspection and to think seriously about what you can do to improve the way you retain your existing customers and reach new ones in new ways.
Now your idea is off the ground, it's now time to discuss the topic of “the brand” and how critical it is to getting a business off on the right foot.