Finding your Difference and Cutting Through the Advertising ‘Noise’
With many businesses now feeling there’s light at the end of a long and dark tunnel, companies are (or certainly should be) thinking about what they are going to do to generate new business. Whatever action you plan to take, things are going to get very noisy out there, so what can you do to stand out from it all?
Meaningful marketing that hits closer to home
In a world where businesses have been forced to adapt to so many sudden changes, it is not just people’s needs and behaviours that are changing, their beliefs and feelings are too. This is a time to focus not only on our methods (and how we communicate) but the substance, tone and style of what we communicate.
Brand position and direction to maximise opportunity
The world doesn’t stand still and neither should a brand. Things change so fast nowadays that brands can’t simply do enough to keep up with the times and often miss major opportunities that can be exploited by a real shift in direction. This month’s article is about how your brand should evolve not only to survive but to prosper.
Harnessing web-based advertising for sales and enquiries
Internet advertising, often aggregated together under the term “PPC”, can be a powerhouse opportunity for anyone wanting virtually instantaneous product sales or service enquiries. At the same, it is a minefield, so how you determine where your budget is best spent and avoid the common, beginners’ scenario of it disappearing down a plughole with nothing to show?
How to Nurture and Win New Customers
This month’s article focusses on some winning ways to approach B2B (business-to-business) selling. There are so many different ways to find prospective customers but, when you have someone you would like to work with, how do you get them over the line?
Coronavirus, Covid, and Carrying On in Business
During the pandemic, it is easy to lose sight of the way forward, with the worry of what your business' future may hold. This article is all about positive guidance to get through the tougher times.
How to Build Your Business Through Linkedin
This article gives you the basic knowledge you need to embrace LinkedIn as a networking platform, get going and see results quickly.
Getting Back to Business with a Bang
Now is the time for some introspection and to think seriously about what you can do to improve the way you retain your existing customers and reach new ones in new ways.
The Power of SEO - Part 2
In this article, we build upon the SEO basics I introduced previously, expanding on what you can do on-site and off-site, to make sure your SEO strategy a success.
Understanding PPC Advertising - What It Is & How It Works
Drawing people to your business, is becoming more critical than ever. And one sure-fire route to getting you front and centre in front of your customer is through PPC advertising.
The Power of SEO - Part 1
If you can dominate Google search results, you can dominate a market. This is the power of being found first and you should make it your goal.
The Art of Selling - Part 3
How you can improve conversions once you get to the stage that you are asked for a price, a quotation or a proposal? Find out how
The Art of Selling - Part 2
This month, I’m going to explore in more detail what to do when you find yourself in front of someone. This is more tailored to face-to-face selling but you can adapt and apply these techniques to all types of selling situations.
The Art of Selling - Part 1
Today, this is useful for anyone selling something in person, rather than online, and even if you don't have a business, you will find tips here you could apply when selling yourself to a prospective employer in your next job interview.
How to Build a Strong Business Brand
Now your idea is off the ground, it's now time to discuss the topic of “the brand” and how critical it is to getting a business off on the right foot.
Start your own business - the right way
From the idea stage to bringing a product or service to market, a business launch encompasses myriad steps. Darren Isaac, the founder of TFA, offers his advice on starting the right way.