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The Video Era: How Social Platforms Have Been Redefined
Video content has transformed social media by shifting algorithms to prioritise short-form, engaging videos that increase user engagement, brand visibility and storytelling. You can argue that the rise of video-first platforms such as TikTok, Instagram Reels and YouTube Shorts has been driven by their ability to capture falling attention spans. Reports from SQ Magazine claim that our attention spans are hovering around 8 seconds compared to 12 seconds in 2008, which is shorter than that of a goldfish! It’s definitely no coincidence that during the same period, there has been such a rise in short-form video content. Throughout this blog,…
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What are the key digital marketing updates for 2025?
OverviewThe pace of change in digital marketing is relentless. New channels and platforms constantly appear, each offering opportunities to reach customers in fresh ways. Not every idea will work, but staying informed about trends and tools is essential to overcome challenges such as tight budgets and rising expectations. Emerging Trends in Digital Marketing Social Media ShiftsPlatforms can rise or fall overnight. X, BlueSky, and Threads are competing for attention, while user-generated content is overtaking influencer marketing. People now spend two to three hours a day across multiple platforms, and brands must adapt to where their audiences are. BlueSky is trying…
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How Social Media Algorithms Work in 2025
Whether you’re scrolling through Instagram, liking a Facebook post or laughing at a TikTok, you’re experiencing the power of social media algorithms—probably without even realising it. In 2025, these algorithms are smarter than ever, deciding what we see, when we see it and even why we see it. For businesses, that means understanding them isn’t just helpful—it’s essential. In this blog, we’ll unpack how social media algorithms work, what’s changed recently and how you can adapt your content strategy to stay ahead. Whether you’re a small brand or a growing team, this guide is for you. How Social Media Algorithms…
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Web Development Glossary
When ordering website development, you may encounter terminology that is not entirely clear to you. At TFA, we bring years of expertise as a leading web development agency, and we’re excited to extend our knowledge to you! Our web development glossary aims to demystify essential terms and concepts in the field, giving you a better handle on some of the specifics of web development. You can also check out Digital Marketing Glossary. What is CMS? A CMS (Content Management System) is a software application that allows users to create, manage, and modify digital content without requiring specialised technical knowledge. Essentially,…
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What are the Most Important Marketing Metrics?
The measurement of metrics within digital marketing has changed the game and given marketers a clearer idea of how well campaigns are performing. Previously, with print and OOH campaigns, for example, there would be no direct feedback on how well a campaign performed. With digital marketing campaigns, we can observe how campaigns perform and update them in real time! However, when working on marketing campaigns, it can become all too common to get controlled by analysing all of the data available to us instead of using the data to make incremental improvements to the campaigns. In this article, we will…
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The Importance of SEO on TikTok
Contrary to its name, SEO is not limited to search engines anymore. Google itself found that around 40% of young people use TikTok or Instagram instead of Google Search! Google recognises this threat and has adapted accordingly, now allowing TikTok videos to emerge in SERPs. Without a TikTok SEO strategy, your content is missing out on vital opportunities to be found. In this blog, we will discuss the importance of SEO on TikTok and the basics of how to achieve it. What is TikTok SEO? Just like ordinary SEO, TikTok SEO refers to the practice of optimising your videos, profile and hashtags…
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From Our Design Specialists: Top 5 Design Tools
As a leading design agency in Milton Keynes, our creative team know their stuff when it comes to which tools are worth learning to use. In this blog we’ll give you our top 5 recommendations for tools that will help you elevate your design process and wow your clients. Coolors Coolors is a fantastic design tool because it provides a quick and easy way to create beautiful, cohesive colour schemes. The platform is incredibly user-friendly, with a simple interface that allows anyone to create stunning colour palettes in just a few clicks, regardless of their design experience. Coolors offers a wide…
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Exposure that doesn’t cost a penny
Tricks of the trade to go viral on social media Going viral is the holy grail of marketing. What we mean by “viral” content is that you create something on social media that gets the public’s attention; people then share it to their network, and those people do too. Before you know it, and in the same way bacteria multiply in a dish, hundreds of thousands to millions of people have seen your content, and it hasn’t cost you anything! Viral content creates success Many successful businesses and careers have derived through viral content. Looking at your Facebook or Linkedin…
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How to Build Your Business Through Linkedin
This article gives you the basic knowledge you need to embrace LinkedIn as a networking platform, get going and see results quickly.
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An Introduction to Social Media and Using It for Business
This article is going to explore some of the main social media channels, how to choose the best ones for your business and how to use them in the right way to get leads.
