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The Video Era: How Social Platforms Have Been Redefined
Video content has transformed social media by shifting algorithms to prioritise short-form, engaging videos that increase user engagement, brand visibility and storytelling. You can argue that the rise of video-first platforms such as TikTok, Instagram Reels and YouTube Shorts has been driven by their ability to capture falling attention spans. Reports from SQ Magazine claim that our attention spans are hovering around 8 seconds compared to 12 seconds in 2008, which is shorter than that of a goldfish! It’s definitely no coincidence that during the same period, there has been such a rise in short-form video content. Throughout this blog,…
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Unboxing Success: Why Mystery Boxes Are a Marketing Goldmine
Mystery boxes, also known as blind boxes, have always had their fans. But in recent years, this phenomenon has exploded online, fuelled by the rise of TikTok, Instagram Reels, and YouTube Shorts. Millions of views are being racked up on unboxing videos, turning a simple reveal into a full-fledged entertainment trend. So What’s Behind The Hype? Take PopMart’s Labubu figures as an example. These collectable blind-box toys, sealed so you don’t know which character you’ll get, have captivated both children and adults. What started as a niche collector’s craze quickly became a viral sensation. But it’s not just toy companies…
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WeTransfer Controversy: Safer, More Ethical Platforms to Deliver your File Transfers
Are you using WeTransfer to send large files? Over 80 million people worldwide (including us, until recently) rely on this platform, but ethical controversy has left many users looking for WeTransfer alternatives. So what happened? In short, a recent update to WeTransfer’s terms and conditions sparked global outrage. The new terms granted WeTransfer the right to use your uploads not only to deliver files, but also to train AI, create derivative works, and explore commercial opportunities, all without asking for your permission or offering compensation. This included design files, video drafts, written documents or code, client proposals, private images, and,…
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How Brand Consistency Can Make or Break Your Business?
Brand recognition is the foundation of marketing success, defining a business’s identity and allowing consumers to build a relationship with a brand. Businesses with consistent branding enjoy 3.5 times greater visibility in the market, and this is clear when we look at the recognition of iconic branding elements like Coca-Cola’s bottles or the Dulux paint dog. Distinctive branding closes the gap between the brand and the consumer. We‘ve moved on from a world where branding only appeared in adverts. With different business activities now happening across digital platforms, brand consistency has never been more important. Let’s take a look at…
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All you need to know about AI overviews – How to optimise them for SEO
Sunk hours into climbing to the top of Google only to see your spot poached by an AI Overview? You’re not alone. Many SEO agency teams and business owners are facing the same frustration. But the good news is, you don’t have to lose out. By adapting your strategy, focusing on authority, structured data, and clear, helpful content, you can increase your chances of being featured in AI summaries and stay visible where it matters most, right at the top. But before we get into how, let’s start from the beginning. What is an AI overview? AI overviews are your…
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What are the key digital marketing updates for 2025?
OverviewThe pace of change in digital marketing is relentless. New channels and platforms constantly appear, each offering opportunities to reach customers in fresh ways. Not every idea will work, but staying informed about trends and tools is essential to overcome challenges such as tight budgets and rising expectations. Emerging Trends in Digital Marketing Social Media ShiftsPlatforms can rise or fall overnight. X, BlueSky, and Threads are competing for attention, while user-generated content is overtaking influencer marketing. People now spend two to three hours a day across multiple platforms, and brands must adapt to where their audiences are. BlueSky is trying…
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How to increase brand awareness
Whether it’s McDonald’s golden arches or the “Share a Coke” campaign, a strong brand is instantly recognisable. Brand awareness is all about creating a consistent image, understanding your audience, and making your brand stand out. Throughout this blog, we’ll discuss why brand visibility matters and the key factors that can help build your brand awareness. What is brand awareness? Brand awareness is defined as the extent to which customers can recall or recognise a brand under different conditions. Brand awareness is typically assessed through four distinct stages: recognition, recall, top-of-mind awareness, and brand preference. The recognition level indicates that the…
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How Social Media Algorithms Work in 2025
Whether you’re scrolling through Instagram, liking a Facebook post or laughing at a TikTok, you’re experiencing the power of social media algorithms—probably without even realising it. In 2025, these algorithms are smarter than ever, deciding what we see, when we see it and even why we see it. For businesses, that means understanding them isn’t just helpful—it’s essential. In this blog, we’ll unpack how social media algorithms work, what’s changed recently and how you can adapt your content strategy to stay ahead. Whether you’re a small brand or a growing team, this guide is for you. How Social Media Algorithms…
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What are the Most Important Marketing Metrics?
The measurement of metrics within digital marketing has changed the game and given marketers a clearer idea of how well campaigns are performing. Previously, with print and OOH campaigns, for example, there would be no direct feedback on how well a campaign performed. With digital marketing campaigns, we can observe how campaigns perform and update them in real time! However, when working on marketing campaigns, it can become all too common to get controlled by analysing all of the data available to us instead of using the data to make incremental improvements to the campaigns. In this article, we will…
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Using Your Marketing Agency for Product Photography
If you’re in the business of selling physical products online then you need great photographs to show them off to potential customers is an essential part of your marketing mix. Unless you’re a passionate amateur snapper yourself (or simply not bothered by how your products are presented), then chances are you’ll be hiring someone else to capture them in all their glory. Depending on whether you need simple white background pack shots or full lifestyle images, costs can reach thousands of pounds. But there might be a more cost effective alternative right under your nose already, and if you have…
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The Importance of SEO on TikTok
Contrary to its name, SEO is not limited to search engines anymore. Google itself found that around 40% of young people use TikTok or Instagram instead of Google Search! Google recognises this threat and has adapted accordingly, now allowing TikTok videos to emerge in SERPs. Without a TikTok SEO strategy, your content is missing out on vital opportunities to be found. In this blog, we will discuss the importance of SEO on TikTok and the basics of how to achieve it. What is TikTok SEO? Just like ordinary SEO, TikTok SEO refers to the practice of optimising your videos, profile and hashtags…
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From Our Design Specialists: Top 5 Design Tools
As a leading design agency in Milton Keynes, our creative team know their stuff when it comes to which tools are worth learning to use. In this blog we’ll give you our top 5 recommendations for tools that will help you elevate your design process and wow your clients. Coolors Coolors is a fantastic design tool because it provides a quick and easy way to create beautiful, cohesive colour schemes. The platform is incredibly user-friendly, with a simple interface that allows anyone to create stunning colour palettes in just a few clicks, regardless of their design experience. Coolors offers a wide…
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Exposure that doesn’t cost a penny
Tricks of the trade to go viral on social media Going viral is the holy grail of marketing. What we mean by “viral” content is that you create something on social media that gets the public’s attention; people then share it to their network, and those people do too. Before you know it, and in the same way bacteria multiply in a dish, hundreds of thousands to millions of people have seen your content, and it hasn’t cost you anything! Viral content creates success Many successful businesses and careers have derived through viral content. Looking at your Facebook or Linkedin…
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Who Am I? The process of branding
Every business needs its own ‘story’ or the brand has little true substance. There is a tendency for companies to talk far too much about what they do and to overlook that what customers really want is to buy from a company they believe can and will deliver. That may seem like a subtle difference but there is a big difference between what a company says it can do and what a customer has confidence and comfort they can do. I could hand you a brochure that tells you my company builds beautiful conservatories but without any pictures of my…
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Brand position and direction to maximise opportunity
The world doesn’t stand still and neither should a brand. Things change so fast nowadays that brands can’t simply do enough to keep up with the times and often miss major opportunities that can be exploited by a real shift in direction. This month’s article is about how your brand should evolve not only to survive but to prosper.
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How to Build Your Business Through Linkedin
This article gives you the basic knowledge you need to embrace LinkedIn as a networking platform, get going and see results quickly.
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Getting Back to Business with a Bang
Now is the time for some introspection and to think seriously about what you can do to improve the way you retain your existing customers and reach new ones in new ways.
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An Introduction to Social Media and Using It for Business
This article is going to explore some of the main social media channels, how to choose the best ones for your business and how to use them in the right way to get leads.
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How to Build a Strong Business Brand
Now your idea is off the ground, it’s now time to discuss the topic of “the brand” and how critical it is to getting a business off on the right foot.
