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Our 2026 Predictions for PPC
PPC continues to be one of the most powerful tools in digital marketing, with over 65% of small businesses using it in 2025, and Google Ads leading the way globally. However, as platforms, technology, and consumer behaviour continue to evolve, keeping up is becoming increasingly challenging. Adapting early to new trends and tools can make the difference between wasted spend and strong performance. In this blog, we share our predictions for PPC marketing strategies in 2026 and explain how staying ahead can help keep your campaigns effective and competitive. Evolution of PPC Platforms In 2026, we expect to see continued…
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Are Developers OK With Their Work Being Stolen?
Short answer: No — not really.But the picture is more complicated than that. Across the UK tech sector, a growing debate is taking place around AI scraping, AI training data ethics, and developer copyright. Large language models and AI coding tools are trained on vast amounts of publicly available code, raising serious questions about consent, licensing, and intellectual property. Modern AI coding tools are trained on enormous datasets that include public GitHub repositories, open-source projects, coding forums and technical documentation. This process, often referred to as AI code scraping, allows models to learn patterns, syntax, and best practices. From a…
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All you need to know about AI overviews – How to optimise them for SEO
Sunk hours into climbing to the top of Google only to see your spot poached by an AI Overview? You’re not alone. Many SEO agency teams and business owners are facing the same frustration. But the good news is, you don’t have to lose out. By adapting your strategy, focusing on authority, structured data, and clear, helpful content, you can increase your chances of being featured in AI summaries and stay visible where it matters most, right at the top. But before we get into how, let’s start from the beginning. What is an AI overview? AI overviews are your…
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What are the key digital marketing updates for 2025?
OverviewThe pace of change in digital marketing is relentless. New channels and platforms constantly appear, each offering opportunities to reach customers in fresh ways. Not every idea will work, but staying informed about trends and tools is essential to overcome challenges such as tight budgets and rising expectations. Emerging Trends in Digital Marketing Social Media ShiftsPlatforms can rise or fall overnight. X, BlueSky, and Threads are competing for attention, while user-generated content is overtaking influencer marketing. People now spend two to three hours a day across multiple platforms, and brands must adapt to where their audiences are. BlueSky is trying…
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6 Simple But Effective Steps to a Powerful Content Strategy
You’ve probably heard the phrase “content is king” – and for good reason. A well-crafted content strategy is what turns ordinary words into powerful tools that attract, engage and build lasting trust with your audience. It’s not just about creating content; it’s about doing it with purpose. We get it – “strategy” might sound a bit over the top if you’re just writing a blog or social post. But trust us, without direction, even the best ideas can fall flat. So, if you’ve ever wondered how to create a content strategy that actually works, this guide breaks it down into…
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What are the Most Important Marketing Metrics?
The measurement of metrics within digital marketing has changed the game and given marketers a clearer idea of how well campaigns are performing. Previously, with print and OOH campaigns, for example, there would be no direct feedback on how well a campaign performed. With digital marketing campaigns, we can observe how campaigns perform and update them in real time! However, when working on marketing campaigns, it can become all too common to get controlled by analysing all of the data available to us instead of using the data to make incremental improvements to the campaigns. In this article, we will…
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5 Ways That Blogging Helps SEO
If you are looking to improve your website’s SEO performance, there are a variety of techniques that you can use. One of these techniques is blogging. But how do blogs help SEO? The goal of SEO is to boost your site’s ranking potential with key optimisations that show Google that your site offers the best possible solution for common user search queries. With this in mind regular blog posts aimed at your customers’ pain points that offer solutions are a great way to improve your website’s SEO and improve website traffic. In this article, we will be covering 5 ways that blogging…
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The Best SEO Tools: Our Favourites
With the ever-evolving digital landscape, staying current with the latest SEO trends and techniques is crucial to remaining competitive. One of the most effective ways to optimise your website’s search engine rankings is using the right SEO tools. This blog post will highlight the top five SEO tools that industry experts and marketers widely use. Whether you’re a seasoned SEO professional or just starting, this blog post will provide valuable insights into the best SEO tools available in the market today. Google Trends A great tool for keyword research is Google Trends. This free tool allows you to see the popularity…
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The Importance of SEO on TikTok
Contrary to its name, SEO is not limited to search engines anymore. Google itself found that around 40% of young people use TikTok or Instagram instead of Google Search! Google recognises this threat and has adapted accordingly, now allowing TikTok videos to emerge in SERPs. Without a TikTok SEO strategy, your content is missing out on vital opportunities to be found. In this blog, we will discuss the importance of SEO on TikTok and the basics of how to achieve it. What is TikTok SEO? Just like ordinary SEO, TikTok SEO refers to the practice of optimising your videos, profile and hashtags…
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Google Business Profile Explained
When it comes to establishing an online presence for your business, having a Google Business Profile is a must. It is a powerful tool that can help potential customers find and learn more about your business and leave reviews and ratings. In this blog, we’ll explore the benefits of having a Google Business Profile and provide tips on optimising it for maximum results. Whether you’re a small business owner or a seasoned marketer, this guide will help you make the most out of your Google Business Profile. What is Google Business Profile? Google Business Profile (formerly Google My Business) is a…
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SEO vs PPC: Which is best?
When you’re thinking about building your marketing strategy and researching the available options, you’ll encounter the terms SEO and PPC… but what do they mean? What are the differences? Which should you choose? In this blog, we will discuss the pros and cons of both, so you can make an informed decision when looking for marketing support. What is SEO? SEO, which stands for Search Engine Optimisation, is the process of optimising a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases. SEO aims to increase organic traffic to a website by improving its…
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The Importance of Site Speed for SEO Marketing
In the fast-moving digital environment, site speed is critical in determining online success. Not just because it impacts user experience, but it also plays an important role in search engine optimisation (SEO). In this blog, we’ll discover how site speed affects SEO marketing and explore its impact on search rankings, user engagement, and conversion rates. So, tighten your seatbelts and get set to turbocharge your site’s speed! User Experience With the increase and advancement of technology, users are becoming less patient – a fast-loading website will enhance their experience. When visiting your website, the site loading speed is often their…
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Harnessing web-based advertising for sales and enquiries
Internet advertising, often aggregated together under the term “PPC”, can be a powerhouse opportunity for anyone wanting virtually instantaneous product sales or service enquiries. At the same, it is a minefield, so how you determine where your budget is best spent and avoid the common, beginners’ scenario of it disappearing down a plughole with nothing to show?
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Getting Back to Business with a Bang
Now is the time for some introspection and to think seriously about what you can do to improve the way you retain your existing customers and reach new ones in new ways.
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The Power of SEO – Part 2
In this article, we build upon the SEO basics I introduced previously, expanding on what you can do on-site and off-site, to make sure your SEO strategy a success.
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Understanding PPC Advertising – What It Is & How It Works
Drawing people to your business, is becoming more critical than ever. And one sure-fire route to getting you front and centre in front of your customer is through PPC advertising.
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The Power of SEO – Part 1
If you can dominate Google search results, you can dominate a market. This is the power of being found first and you should make it your goal.
