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Our 2026 Predictions for PPC
PPC continues to be one of the most powerful tools in digital marketing, with over 65% of small businesses using it in 2025, and Google Ads leading the way globally. However, as platforms, technology, and consumer behaviour continue to evolve, keeping up is becoming increasingly challenging. Adapting early to new trends and tools can make the difference between wasted spend and strong performance. In this blog, we share our predictions for PPC marketing strategies in 2026 and explain how staying ahead can help keep your campaigns effective and competitive. Evolution of PPC Platforms In 2026, we expect to see continued…
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Are Developers OK With Their Work Being Stolen?
Short answer: No — not really.But the picture is more complicated than that. Across the UK tech sector, a growing debate is taking place around AI scraping, AI training data ethics, and developer copyright. Large language models and AI coding tools are trained on vast amounts of publicly available code, raising serious questions about consent, licensing, and intellectual property. Modern AI coding tools are trained on enormous datasets that include public GitHub repositories, open-source projects, coding forums and technical documentation. This process, often referred to as AI code scraping, allows models to learn patterns, syntax, and best practices. From a…
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6 Simple But Effective Steps to a Powerful Content Strategy
You’ve probably heard the phrase “content is king” – and for good reason. A well-crafted content strategy is what turns ordinary words into powerful tools that attract, engage and build lasting trust with your audience. It’s not just about creating content; it’s about doing it with purpose. We get it – “strategy” might sound a bit over the top if you’re just writing a blog or social post. But trust us, without direction, even the best ideas can fall flat. So, if you’ve ever wondered how to create a content strategy that actually works, this guide breaks it down into…
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From Our Design Specialists: Top 5 Design Tools
As a leading design agency in Milton Keynes, our creative team know their stuff when it comes to which tools are worth learning to use. In this blog we’ll give you our top 5 recommendations for tools that will help you elevate your design process and wow your clients. Coolors Coolors is a fantastic design tool because it provides a quick and easy way to create beautiful, cohesive colour schemes. The platform is incredibly user-friendly, with a simple interface that allows anyone to create stunning colour palettes in just a few clicks, regardless of their design experience. Coolors offers a wide…
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Creating an E-Brochure to Win Customers
Why is an e-brochure vital if you have a website already? Websites are funny things. Depending on how someone reaches your site, i.e. the landing page they enter the site by and depending on their browsing device, each website visitor’s experience will be different. User journies are something you have limited control over. The user interface/menu system design typically enables the visitor to jump around from one page or content piece to the next in the order that most suits them; it is not a linear narrative. An e-brochure will give you something that you can email a prospect or…
