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SEO vs PPC: Which is best?
When you’re thinking about building your marketing strategy and researching the available options, you’ll encounter the terms SEO and PPC… but what do they mean? What are the differences? Which should you choose? In this blog, we will discuss the pros and cons of both, so you can make an informed decision when looking for marketing support. What is SEO? SEO, which stands for Search Engine Optimisation, is the process of optimising a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases. SEO aims to increase organic traffic to a website by improving its…
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From Our Design Specialists: Top 5 Design Tools
As a leading design agency in Milton Keynes, our creative team know their stuff when it comes to which tools are worth learning to use. In this blog we’ll give you our top 5 recommendations for tools that will help you elevate your design process and wow your clients. Coolors Coolors is a fantastic design tool because it provides a quick and easy way to create beautiful, cohesive colour schemes. The platform is incredibly user-friendly, with a simple interface that allows anyone to create stunning colour palettes in just a few clicks, regardless of their design experience. Coolors offers a wide…
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The Importance of Site Speed for SEO Marketing
In the fast-moving digital environment, site speed is critical in determining online success. Not just because it impacts user experience, but it also plays an important role in search engine optimisation (SEO). In this blog, we’ll discover how site speed affects SEO marketing and explore its impact on search rankings, user engagement, and conversion rates. So, tighten your seatbelts and get set to turbocharge your site’s speed! User Experience With the increase and advancement of technology, users are becoming less patient – a fast-loading website will enhance their experience. When visiting your website, the site loading speed is often their…
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Exposure that doesn’t cost a penny
Tricks of the trade to go viral on social media Going viral is the holy grail of marketing. What we mean by “viral” content is that you create something on social media that gets the public’s attention; people then share it to their network, and those people do too. Before you know it, and in the same way bacteria multiply in a dish, hundreds of thousands to millions of people have seen your content, and it hasn’t cost you anything! Viral content creates success Many successful businesses and careers have derived through viral content. Looking at your Facebook or Linkedin…
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How to Build Your Business Through Linkedin
This article gives you the basic knowledge you need to embrace LinkedIn as a networking platform, get going and see results quickly.
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Getting Back to Business with a Bang
Now is the time for some introspection and to think seriously about what you can do to improve the way you retain your existing customers and reach new ones in new ways.
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The Power of SEO – Part 2
In this article, we build upon the SEO basics I introduced previously, expanding on what you can do on-site and off-site, to make sure your SEO strategy a success.
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Understanding PPC Advertising – What It Is & How It Works
Drawing people to your business, is becoming more critical than ever. And one sure-fire route to getting you front and centre in front of your customer is through PPC advertising.
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The Power of SEO – Part 1
If you can dominate Google search results, you can dominate a market. This is the power of being found first and you should make it your goal.
