-
SEO vs PPC: Which is best?
When you’re thinking about building your marketing strategy and researching the available options, you’ll encounter the terms SEO and PPC… but what do they mean? What are the differences? Which should you choose? In this blog, we will discuss the pros and cons of both, so you can make an informed decision when looking for marketing support. What is SEO? SEO, which stands for Search Engine Optimisation, is the process of optimising a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases. SEO aims to increase organic traffic to a website by improving its…
-
The Importance of Site Speed for SEO Marketing
In the fast-moving digital environment, site speed is critical in determining online success. Not just because it impacts user experience, but it also plays an important role in search engine optimisation (SEO). In this blog, we’ll discover how site speed affects SEO marketing and explore its impact on search rankings, user engagement, and conversion rates. So, tighten your seatbelts and get set to turbocharge your site’s speed! User Experience With the increase and advancement of technology, users are becoming less patient – a fast-loading website will enhance their experience. When visiting your website, the site loading speed is often their…
-
Expert Website Designs That Win
Every business should have a website. No excuses. In contrast, there are one or two alternatives for those who do not want to put effort into a website, such as a Facebook page, nothing more essential nor better for your business than having a great website. It is something you have complete control over, that can be whatever you want it to be, but you can provide a substantially more informative, rich and engaging prospect experience and leverage the power of search engine traffic (e.g. from Google). You cannot do this with a Facebook or LinkedIn page. If it’s worth…
-
Free Tools to Drive your Sales Leads
SaaS and how it has changed the way we pay for software. Largely, gone are the days when you paid for a software license; it came in a nice box with a manual, and you owned it forever. Most software developers now prefer a cloud-based “Software as a Service”, or “SaaS”, model, meaning you pay for the software monthly or annually, and what you pay is based on the features you choose and how many people use it. The downsides to this are that you never really own it, the costs can change at any time, there may be service…
-
Getting Back to Business with a Bang
Now is the time for some introspection and to think seriously about what you can do to improve the way you retain your existing customers and reach new ones in new ways.
-
The Power of SEO – Part 2
In this article, we build upon the SEO basics I introduced previously, expanding on what you can do on-site and off-site, to make sure your SEO strategy a success.
-
Understanding PPC Advertising – What It Is & How It Works
Drawing people to your business, is becoming more critical than ever. And one sure-fire route to getting you front and centre in front of your customer is through PPC advertising.
-
The Power of SEO – Part 1
If you can dominate Google search results, you can dominate a market. This is the power of being found first and you should make it your goal.
