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How to Create an Effective Campaign Strategy to Improve Leads
The sheer number of businesses competing for the same audience’s attention has increased rapidly with the rise of digital marketing. Many businesses rely on the same digital marketing campaign ideas, and consumers are overwhelmed by repetitive content. This makes it difficult for any single business to stand out. With an oversaturated market and a significant shift in consumer behaviour, not all of your ideas will be viable. Instead of producing a campaign strategy that mirrors your competitors, you need an approach tailored to your exact audience. This is how performance driven marketing delivers real impact. This blog will guide you…
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Our 2026 Predictions for PPC
PPC continues to be one of the most powerful tools in digital marketing, with over 65% of small businesses using it in 2025, and Google Ads leading the way globally. However, as platforms, technology, and consumer behaviour continue to evolve, keeping up is becoming increasingly challenging. Adapting early to new trends and tools can make the difference between wasted spend and strong performance. In this blog, we share our predictions for PPC marketing strategies in 2026 and explain how staying ahead can help keep your campaigns effective and competitive. Evolution of PPC Platforms In 2026, we expect to see continued…
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Why Strategic and Consistent Marketing Builds Long-term Growth
Many businesses invest heavily in marketing but struggle to achieve lasting results. Activity increases, channels multiply and campaigns come and go, yet growth remains unpredictable.Sustainable growth comes from a long-term marketing strategy that prioritises consistency, alignment and measurable progress. Rather than chasing short-term wins, strategic marketing planning focuses on building visibility, trust and long-term value over time.When marketing operates as a connected system rather than a series of one-off tactics, results begin to compound. The Difference Between Short-Term Marketing and Long-Term Strategy Short-term marketing is driven by immediate outcomes. Campaigns are launched to hit quick targets, generate short spikes in…
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Why Consistent Messaging Across Marketing Channels Builds Trust and Recognition
Consistent messaging is one of the most overlooked drivers of marketing performance. Many businesses invest in SEO, content, paid media, and social channels, yet struggle to see sustained results. The cause is often inconsistency. When messaging shifts between platforms, impact weakens and trust takes longer to build. Consistent brand messaging brings clarity. It ensures every channel supports the same strategic position, helping audiences recognise, understand, and trust a brand faster. Over time, this alignment improves visibility, engagement and conversion performance. What Is Consistent Messaging in Marketing? Consistent messaging means communicating the same core value, positioning, and tone across all marketing…
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Are Developers OK With Their Work Being Stolen?
Short answer: No — not really.But the picture is more complicated than that. Across the UK tech sector, a growing debate is taking place around AI scraping, AI training data ethics, and developer copyright. Large language models and AI coding tools are trained on vast amounts of publicly available code, raising serious questions about consent, licensing, and intellectual property. Modern AI coding tools are trained on enormous datasets that include public GitHub repositories, open-source projects, coding forums and technical documentation. This process, often referred to as AI code scraping, allows models to learn patterns, syntax, and best practices. From a…
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Why Not All Website Traffic Is Valuable
Traffic numbers are seductive.Reports show rising sessions. Charts trend upward. Leadership sees greater visibility and assumes progress is happening.Then revenue stays flat. Enquiries remain inconsistent. Sales teams question lead quality. The disconnect often comes down to one issue: the traffic arriving at your site was never likely to convert in the first place. If your ambition is sustainable growth, the focus must shift from volume to relevance. That means prioritising valuable website traffic over raw numbers and aligning acquisition with commercial intent. The Comfort of Big Numbers — and the Risk Behind Them Traffic is easy to measure and easy…
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Improving Marketing Performance: What’s Holding Your Strategy Back?
Marketing rarely fails because nothing is happening. It stalls because too many things are happening without direction.Campaigns are live. Content is being published. Paid ads are ticking along. Reports are circulated. Yet growth feels uneven. Leads fluctuate. Engagement dips. Results plateau.If you’re focusing on improving marketing performance, the issue sits inside the business rather than outside it. This article looks at the internal blockers that restrict momentum, even when activity is in full swing. Along the way, you’ll find practical marketing tips to help you diagnose the friction and regain control. The Illusion of Progress: When Activity Masks Stagnation Marketing…
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The Impact of AI Training on Creative Industries
Artificial intelligence has moved from experimental technology to everyday tools with remarkable speed. Designers generate visuals from prompt. Copywriters explore headline variations in seconds. Video editors use AI-assisted workflows to accelerate post-production.The technology sits at the centre of a growing debate across the creative industries. Supporters see a catalyst for experimentation and productivity. Critics raise concerns around copyright, authorship and the long-term value of creative work. Both perspectives hold weight. The conversation around AI training involves technical realities, cultural implications and economic consequences for creative sectors worth billions.Understanding the debate requires stepping back from the noise. When the discussion moves…
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How to Bring Visitors Back to Your Website
Bringing visitors to your website is only half of the battle, getting them to return is where the real struggle happens. Often, customers can be bombarded with other content, distractions, and endless options, which opens the door for potential customers to click away before taking action. That’s where remarketing steps in. Remarketing isn’t just about chasing lost traffic; it’s about re-igniting interest, rebuilding connection, and guiding visitors back with perfectly timed reminders. Think about those emails that say, “You left something in your cart”. That’s remarketing in action. Subtle, helpful, and almost suspiciously good at remembering what you were interested…
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Why Businesses Hire Marketing Agencies (And Why It’s Usually About Gaps, Not Failure)
There is a persistent myth in marketing that businesses work with agencies because something has gone wrong. The reality is far less dramatic and far more practical. Most businesses hire a marketing agency because growth has outpaced internal capability. Not because the team is failing, but because the demands of modern marketing have become broader, deeper, and more technical than most in-house teams are built to handle alone. When people ask why hire a marketing agency, it starts with understanding where pressure points appear as a business grows and how internal capability evolves over time. Almost always, it comes down…
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5 Common Mistakes in Web Development
You’ve spent weeks building a website, only to find it loads slowly, ranks poorly on Google, or has no responsiveness on mobile. Sound familiar? These issues often trace back to avoidable development mistakes. This article will walk you through five common web development errors and how to sidestep them before they cost you. Mistake 1: Ignoring Mobile Optimisation Ignoring mobile responsiveness can be detrimental to your business, leading to a significant decline in customer engagement and conversions. 50% of smartphone users are more likely to use a mobile site when browsing, so ignoring this optimisation will diminish your traffic. If…
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The Video Era: How Social Platforms Have Been Redefined
Video content has transformed social media by shifting algorithms to prioritise short-form, engaging videos that increase user engagement, brand visibility and storytelling. You can argue that the rise of video-first platforms such as TikTok, Instagram Reels and YouTube Shorts has been driven by their ability to capture falling attention spans. Reports from SQ Magazine claim that our attention spans are hovering around 8 seconds compared to 12 seconds in 2008, which is shorter than that of a goldfish! It’s definitely no coincidence that during the same period, there has been such a rise in short-form video content. Throughout this blog,…
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Unboxing Success: Why Mystery Boxes Are a Marketing Goldmine
Mystery boxes, also known as blind boxes, have always had their fans. But in recent years, this phenomenon has exploded online, fuelled by the rise of TikTok, Instagram Reels, and YouTube Shorts. Millions of views are being racked up on unboxing videos, turning a simple reveal into a full-fledged entertainment trend. So What’s Behind The Hype? Take PopMart’s Labubu figures as an example. These collectable blind-box toys, sealed so you don’t know which character you’ll get, have captivated both children and adults. What started as a niche collector’s craze quickly became a viral sensation. But it’s not just toy companies…
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WeTransfer Controversy: Safer, More Ethical Platforms to Deliver your File Transfers
Are you using WeTransfer to send large files? Over 80 million people worldwide (including us, until recently) rely on this platform, but ethical controversy has left many users looking for WeTransfer alternatives. So what happened? In short, a recent update to WeTransfer’s terms and conditions sparked global outrage. The new terms granted WeTransfer the right to use your uploads not only to deliver files, but also to train AI, create derivative works, and explore commercial opportunities, all without asking for your permission or offering compensation. This included design files, video drafts, written documents or code, client proposals, private images, and,…
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The Rise of Influencer Marketing: Is it really effective?
Your friend’s birthday is coming up, and you are looking for inspiration for the perfect gift. You look online for some ideas, but nothing’s screaming at you, so you give up. You’ve decided that it’s going to be another gift voucher this year and accepted failure. Until you come across your favourite influencer’s video, and suddenly that perfect gift is a click away. 61% per cent of consumers trust influencers more than traditional advertisements because they enjoy real people sharing their lives and recommendations, rather than a faceless corporation. Throughout this blog, we will explore the growing effect of influencer…
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How Brand Consistency Can Make or Break Your Business?
Brand recognition is the foundation of marketing success, defining a business’s identity and allowing consumers to build a relationship with a brand. Businesses with consistent branding enjoy 3.5 times greater visibility in the market, and this is clear when we look at the recognition of iconic branding elements like Coca-Cola’s bottles or the Dulux paint dog. Distinctive branding closes the gap between the brand and the consumer. We‘ve moved on from a world where branding only appeared in adverts. With different business activities now happening across digital platforms, brand consistency has never been more important. Let’s take a look at…
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All you need to know about AI overviews – How to optimise them for SEO
Sunk hours into climbing to the top of Google only to see your spot poached by an AI Overview? You’re not alone. Many SEO agency teams and business owners are facing the same frustration. But the good news is, you don’t have to lose out. By adapting your strategy, focusing on authority, structured data, and clear, helpful content, you can increase your chances of being featured in AI summaries and stay visible where it matters most, right at the top. But before we get into how, let’s start from the beginning. What is an AI overview? AI overviews are your…
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Easy and Effective Ways to Make a Marketing Plan
A marketing plan is a strategic document that outlines how a business will achieve its marketing goals with specific steps along the way. It serves as a roadmap for marketing activities, outlining the key strategies that your team must follow to meet all objectives. Marketing plans are a great way to identify potential challenges and explore ways to overcome them without interrupting business growth and opportunities. Whether you are doing your marketing in-house or outsourcing to an agency, you must have a solid plan in place that aligns with your overall business strategy. However, before you can create this plan,…
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What are the key digital marketing updates for 2025?
OverviewThe pace of change in digital marketing is relentless. New channels and platforms constantly appear, each offering opportunities to reach customers in fresh ways. Not every idea will work, but staying informed about trends and tools is essential to overcome challenges such as tight budgets and rising expectations. Emerging Trends in Digital Marketing Social Media ShiftsPlatforms can rise or fall overnight. X, BlueSky, and Threads are competing for attention, while user-generated content is overtaking influencer marketing. People now spend two to three hours a day across multiple platforms, and brands must adapt to where their audiences are. BlueSky is trying…
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Common problems with marketing agencies
If you want your business to continue to grow, then hiring a marketing agency offers numerous benefits, including access to specialised staff, industry knowledge, and the time to focus on core business operations. Agencies really do bring scalable solutions, but you can also run into some trouble if you don’t select the right one. Here’s what to look for in a marketing agency and how these individual factors can be crucial for your business’s development… Problem 1 – Poor Communication Many agencies do their clients a disservice by communicating with them using jargon and overly technical language. Clients may struggle…
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Top Digital Marketing Tools Every Marketer Should Use
Being a marketer is no easy job, and often finding the right digital marketing tools that work for you can feel like finding a pot of gold at the end of a rainbow. With thousands of tools out there claiming to be the key to success, it’s easy to get your hopes up, only to feel let down when they don’t live up to expectations. But, don’t worry, we have compiled some of the must-haves for digital marketing, so that you don’t experience that heartbreak! SEO tools With the right tools, you can track your rankings, optimise your content, and…
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How Much Does a New Website Cost?
Consider your own shopping experience for a moment. What do you like about your favourite shop? Is it the eye-catching window displays, the quality of the product, or the friendly customer service that wins you over? Well, a good quality website needs all this too and is, if anything, even more defined by user experience than a brick-and-mortar store. Websites become outdated as technology continues to evolve, and this may start to show in dips in traffic and lower page views per visit. You may need to accept that your once-plucky little website is now struggling and in need of…
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How to increase brand awareness
Whether it’s McDonald’s golden arches or the “Share a Coke” campaign, a strong brand is instantly recognisable. Brand awareness is all about creating a consistent image, understanding your audience, and making your brand stand out. Throughout this blog, we’ll discuss why brand visibility matters and the key factors that can help build your brand awareness. What is brand awareness? Brand awareness is defined as the extent to which customers can recall or recognise a brand under different conditions. Brand awareness is typically assessed through four distinct stages: recognition, recall, top-of-mind awareness, and brand preference. The recognition level indicates that the…
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How Social Media Algorithms Work in 2025
Whether you’re scrolling through Instagram, liking a Facebook post or laughing at a TikTok, you’re experiencing the power of social media algorithms—probably without even realising it. In 2025, these algorithms are smarter than ever, deciding what we see, when we see it and even why we see it. For businesses, that means understanding them isn’t just helpful—it’s essential. In this blog, we’ll unpack how social media algorithms work, what’s changed recently and how you can adapt your content strategy to stay ahead. Whether you’re a small brand or a growing team, this guide is for you. How Social Media Algorithms…
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6 Simple But Effective Steps to a Powerful Content Strategy
You’ve probably heard the phrase “content is king” – and for good reason. A well-crafted content strategy is what turns ordinary words into powerful tools that attract, engage and build lasting trust with your audience. It’s not just about creating content; it’s about doing it with purpose. We get it – “strategy” might sound a bit over the top if you’re just writing a blog or social post. But trust us, without direction, even the best ideas can fall flat. So, if you’ve ever wondered how to create a content strategy that actually works, this guide breaks it down into…
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In House vs Outsourced Marketing: What’s Right for You?
When it comes to in house vs outsourced marketing, there’s no one-size-fits-all answer. Whether you’re planning a rebrand, launching a big campaign or just need help keeping up with your social channels, the question is the same: should you build an internal team or bring in external experts? Choosing between in house vs outsourced marketing is a big decision. And it’s one that can shape your brand’s future. So, let’s break it down and look at the pros and cons of each, so you can decide what’s best for your business. What’s the Difference Between In-House Marketing and Working With…
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Organic Vs Paid Social Media
Social media marketing promotes your brand on platforms like Facebook, Twitter, Instagram, and LinkedIn, helping to reach your audience, raise brand awareness, and build an online presence. You can create engaging content, connect with your audience, get leads, and drive traffic to your website. Done well, it builds loyal followers, boosts visibility, and grows your brand! There are two types of social media: paid and organic social media. They have different goals and advantages, so it is essential to pick the right one for your business. Let’s discuss their differences in this blog to help you choose the best strategy…
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Understanding Average PPC Conversion Rates by Industry and Platform
Pay-per-click (PPC) advertising is an essential element of digital marketing, enabling businesses to generate high-intent traffic and leads effectively. One of the most critical metrics for measuring the success of PPC campaigns is the conversion rate. This article delves into the average PPC conversion rates across various industries and platforms, providing insights through tables and diagrams to help marketers benchmark their performance. But first… What is a PPC Conversion Rate? The PPC conversion rate is the percentage of clicks on a PPC ad that results in a desired action, be it a purchase, sign-up, or another conversion goal like a…
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The Benefits of Using an Outsourced Marketing Agency
Companies constantly seek to remain competitive and innovative. One effective strategy to achieve this is by outsourcing marketing efforts to specialised agencies. While some businesses may have reservations about giving up control over this aspect of their operations, the advantages of using an outsourced marketing agency can far outweigh these concerns. Here are some key benefits: 1. Access to Expertise and Specialised Skills In a marketing agency, the team of professionals is expected to have extensive knowledge of their specific marketing disciplines. Agencies provide a range of expertise in areas such as digital marketing, search engine optimisation (SEO), social media…
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Effective Healthcare Marketing Strategies
An effective marketing strategy for healthcare services should combine both traditional and digital methods, with a focus on building trust and engaging patients and stakeholders. Strategies should include consistent branding, content marketing, social media engagement, and optimising online experiences. Additionally, personalising patient interactions, soliciting reviews, and focusing on retention are crucial for growth and long-term success. What are the benefits of a marketing strategy in healthcare? Here are the steps to an effective healthcare marketing strategy: 1. Understanding Your Audience: 2. Digital Marketing Strategies: 3. Traditional Marketing Strategies: 4. Building a Strong Brand: 5. Patient Engagement and Retention: 6. Measuring and Adapting: How…
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Why You Need A Landing Page Strategy In 2024
Did you know that businesses using targeted landing pages see a conversion rate increase of up to 220%? That’s the power of a well-crafted landing page. Having a strategic approach to landing pages isn’t just beneficial – it’s essential for your marketing success. A landing page strategy allows you to create a series of different targeted campaigns, each with their own page designed to convert users based on their needs. In this article, we’ll explore what a landing page is, look at the different types of landing pages and uncover how they can significantly enhance your marketing efforts, including boosting…
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Web Development Glossary
When ordering website development, you may encounter terminology that is not entirely clear to you. At TFA, we bring years of expertise as a leading web development agency, and we’re excited to extend our knowledge to you! Our web development glossary aims to demystify essential terms and concepts in the field, giving you a better handle on some of the specifics of web development. You can also check out Digital Marketing Glossary. What is CMS? A CMS (Content Management System) is a software application that allows users to create, manage, and modify digital content without requiring specialised technical knowledge. Essentially,…
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What are the Most Important Marketing Metrics?
The measurement of metrics within digital marketing has changed the game and given marketers a clearer idea of how well campaigns are performing. Previously, with print and OOH campaigns, for example, there would be no direct feedback on how well a campaign performed. With digital marketing campaigns, we can observe how campaigns perform and update them in real time! However, when working on marketing campaigns, it can become all too common to get controlled by analysing all of the data available to us instead of using the data to make incremental improvements to the campaigns. In this article, we will…
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5 Ways That Blogging Helps SEO
If you are looking to improve your website’s SEO performance, there are a variety of techniques that you can use. One of these techniques is blogging. But how do blogs help SEO? The goal of SEO is to boost your site’s ranking potential with key optimisations that show Google that your site offers the best possible solution for common user search queries. With this in mind regular blog posts aimed at your customers’ pain points that offer solutions are a great way to improve your website’s SEO and improve website traffic. In this article, we will be covering 5 ways that blogging…
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Using Your Marketing Agency for Product Photography
If you’re in the business of selling physical products online then you need great photographs to show them off to potential customers is an essential part of your marketing mix. Unless you’re a passionate amateur snapper yourself (or simply not bothered by how your products are presented), then chances are you’ll be hiring someone else to capture them in all their glory. Depending on whether you need simple white background pack shots or full lifestyle images, costs can reach thousands of pounds. But there might be a more cost effective alternative right under your nose already, and if you have…
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The Best SEO Tools: Our Favourites
With the ever-evolving digital landscape, staying current with the latest SEO trends and techniques is crucial to remaining competitive. One of the most effective ways to optimise your website’s search engine rankings is using the right SEO tools. This blog post will highlight the top five SEO tools that industry experts and marketers widely use. Whether you’re a seasoned SEO professional or just starting, this blog post will provide valuable insights into the best SEO tools available in the market today. Google Trends A great tool for keyword research is Google Trends. This free tool allows you to see the popularity…
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The Importance of SEO on TikTok
Contrary to its name, SEO is not limited to search engines anymore. Google itself found that around 40% of young people use TikTok or Instagram instead of Google Search! Google recognises this threat and has adapted accordingly, now allowing TikTok videos to emerge in SERPs. Without a TikTok SEO strategy, your content is missing out on vital opportunities to be found. In this blog, we will discuss the importance of SEO on TikTok and the basics of how to achieve it. What is TikTok SEO? Just like ordinary SEO, TikTok SEO refers to the practice of optimising your videos, profile and hashtags…
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Google Business Profile Explained
When it comes to establishing an online presence for your business, having a Google Business Profile is a must. It is a powerful tool that can help potential customers find and learn more about your business and leave reviews and ratings. In this blog, we’ll explore the benefits of having a Google Business Profile and provide tips on optimising it for maximum results. Whether you’re a small business owner or a seasoned marketer, this guide will help you make the most out of your Google Business Profile. What is Google Business Profile? Google Business Profile (formerly Google My Business) is a…
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SEO vs PPC: Which is best?
When you’re thinking about building your marketing strategy and researching the available options, you’ll encounter the terms SEO and PPC… but what do they mean? What are the differences? Which should you choose? In this blog, we will discuss the pros and cons of both, so you can make an informed decision when looking for marketing support. What is SEO? SEO, which stands for Search Engine Optimisation, is the process of optimising a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases. SEO aims to increase organic traffic to a website by improving its…
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From Our Design Specialists: Top 5 Design Tools
As a leading design agency in Milton Keynes, our creative team know their stuff when it comes to which tools are worth learning to use. In this blog we’ll give you our top 5 recommendations for tools that will help you elevate your design process and wow your clients. Coolors Coolors is a fantastic design tool because it provides a quick and easy way to create beautiful, cohesive colour schemes. The platform is incredibly user-friendly, with a simple interface that allows anyone to create stunning colour palettes in just a few clicks, regardless of their design experience. Coolors offers a wide…
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The Importance of Site Speed for SEO Marketing
In the fast-moving digital environment, site speed is critical in determining online success. Not just because it impacts user experience, but it also plays an important role in search engine optimisation (SEO). In this blog, we’ll discover how site speed affects SEO marketing and explore its impact on search rankings, user engagement, and conversion rates. So, tighten your seatbelts and get set to turbocharge your site’s speed! User Experience With the increase and advancement of technology, users are becoming less patient – a fast-loading website will enhance their experience. When visiting your website, the site loading speed is often their…
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Defining Your Brand Vision, Mission and Values
If you run your own business, one of the first things you should do is define the fabric of your brand––what does it stand for? It’s pretty common for many businesses not to have already done this, but it is hugely important and valuable in defining your direction and every decision. When working out “what should we do?”, you need a brand barometer to evaluate your choices against, so you are considering “what would our brand do?”. Why we do what we do Many business owners overlook the above because they aren’t aware it’s something that needs doing. Most of…
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When it’s a race to the bottom, climb to the top.
Current market pressures on businesses are coming from all angles: Rising supply chain costs, increased labour costs due to short supply, and rocketing energy bills. These hikes drive competition in most markets, so you need to think about how you will adapt. Cutting your prices to retain or win business is not the answer; you should be increasing them. Read more to hear why! Leading on price will paint your business into a corner I recently read an article where someone, in several years, successfully grew a service business from zero to £3m by providing the cheapest price in the…
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Expert Website Designs That Win
Every business should have a website. No excuses. In contrast, there are one or two alternatives for those who do not want to put effort into a website, such as a Facebook page, nothing more essential nor better for your business than having a great website. It is something you have complete control over, that can be whatever you want it to be, but you can provide a substantially more informative, rich and engaging prospect experience and leverage the power of search engine traffic (e.g. from Google). You cannot do this with a Facebook or LinkedIn page. If it’s worth…
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Exposure that doesn’t cost a penny
Tricks of the trade to go viral on social media Going viral is the holy grail of marketing. What we mean by “viral” content is that you create something on social media that gets the public’s attention; people then share it to their network, and those people do too. Before you know it, and in the same way bacteria multiply in a dish, hundreds of thousands to millions of people have seen your content, and it hasn’t cost you anything! Viral content creates success Many successful businesses and careers have derived through viral content. Looking at your Facebook or Linkedin…
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Creating an E-Brochure to Win Customers
Why is an e-brochure vital if you have a website already? Websites are funny things. Depending on how someone reaches your site, i.e. the landing page they enter the site by and depending on their browsing device, each website visitor’s experience will be different. User journies are something you have limited control over. The user interface/menu system design typically enables the visitor to jump around from one page or content piece to the next in the order that most suits them; it is not a linear narrative. An e-brochure will give you something that you can email a prospect or…
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Brand Revolution, Evolution or Stagnation?
How has your business brand changed over the last 5-10 years? Has it evolved, gone through significant changes or has it completely stagnated? How often and how much do successful brands change? It varies, but all brands change. You may say that brands like “Coca-Cola” never change, but they do much more than you might think. While their core values stay largely the same, their advertising is constantly evolving, and so are their image, logo, and recipe. Take a look at the logo evolutions below. Like many, you probably did not notice there were quite so many. If even big…
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Free Tools to Drive your Sales Leads
SaaS and how it has changed the way we pay for software. Largely, gone are the days when you paid for a software license; it came in a nice box with a manual, and you owned it forever. Most software developers now prefer a cloud-based “Software as a Service”, or “SaaS”, model, meaning you pay for the software monthly or annually, and what you pay is based on the features you choose and how many people use it. The downsides to this are that you never really own it, the costs can change at any time, there may be service…
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Who Am I? The process of branding
Every business needs its own ‘story’ or the brand has little true substance. There is a tendency for companies to talk far too much about what they do and to overlook that what customers really want is to buy from a company they believe can and will deliver. That may seem like a subtle difference but there is a big difference between what a company says it can do and what a customer has confidence and comfort they can do. I could hand you a brochure that tells you my company builds beautiful conservatories but without any pictures of my…
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The Hidden Goldmine of Email Marketing – Part 1
Believe it or not, when done the right way, it can be one of the lowest cost/highest return ways to promote your business. We have seen huge returns from it over the years and you can too.
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Finding your Difference and Cutting Through the Advertising ‘Noise’
Look at what’s going on around you and ask yourself who you notice.I’m constantly following the way in which brands and companies market themselves, the trends in style and tone and what drives these variables. Something I’ve noticed is that the brands really standing out right now are the ones being frank, honest and as I was discussing last month, human. Taking big marketing risks pays off A quick scroll through social media, which is one of the least invested ways people absorb advertising, will give you a good feel for what companies are doing to stand out. There have…
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Ways To Advertise Your Business and Stand Out
With many businesses now feeling there’s light at the end of a long and dark tunnel, companies are (or certainly should be) thinking about what they are going to do to generate new business. Whatever action you plan to take, things are going to get very noisy out there, so what can you do to stand out from it all?
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Meaningful marketing that hits closer to home
In a world where businesses have been forced to adapt to so many sudden changes, it is not just people’s needs and behaviours that are changing, their beliefs and feelings are too. This is a time to focus not only on our methods (and how we communicate) but the substance, tone and style of what we communicate.
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Brand position and direction to maximise opportunity
The world doesn’t stand still and neither should a brand. Things change so fast nowadays that brands can’t simply do enough to keep up with the times and often miss major opportunities that can be exploited by a real shift in direction. This month’s article is about how your brand should evolve not only to survive but to prosper.
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Harnessing web-based advertising for sales and enquiries
Internet advertising, often aggregated together under the term “PPC”, can be a powerhouse opportunity for anyone wanting virtually instantaneous product sales or service enquiries. At the same, it is a minefield, so how you determine where your budget is best spent and avoid the common, beginners’ scenario of it disappearing down a plughole with nothing to show?
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The Hidden Goldmine of Email Marketing – Part 2
Get the lowdown on what goes into creating the emails themselves and the key rules you should stick to when producing your content.
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How to Nurture and Win New Customers
This month’s article focusses on some winning ways to approach B2B (business-to-business) selling. There are so many different ways to find prospective customers but, when you have someone you would like to work with, how do you get them over the line?
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Coronavirus, Covid, and Carrying On in Business
During the pandemic, it is easy to lose sight of the way forward, with the worry of what your business’ future may hold. This article is all about positive guidance to get through the tougher times.
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How to Build Your Business Through Linkedin
This article gives you the basic knowledge you need to embrace LinkedIn as a networking platform, get going and see results quickly.
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Getting Back to Business with a Bang
Now is the time for some introspection and to think seriously about what you can do to improve the way you retain your existing customers and reach new ones in new ways.
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The Power of SEO – Part 2
In this article, we build upon the SEO basics I introduced previously, expanding on what you can do on-site and off-site, to make sure your SEO strategy a success.
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Understanding PPC Advertising – What It Is & How It Works
Drawing people to your business, is becoming more critical than ever. And one sure-fire route to getting you front and centre in front of your customer is through PPC advertising.
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The Power of SEO – Part 1
If you can dominate Google search results, you can dominate a market. This is the power of being found first and you should make it your goal.
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An Introduction to Social Media and Using It for Business
This article is going to explore some of the main social media channels, how to choose the best ones for your business and how to use them in the right way to get leads.
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The Art of Selling – Part 3
How you can improve conversions once you get to the stage that you are asked for a price, a quotation or a proposal? Find out how
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The Art of Selling – Part 2
This month, I’m going to explore in more detail what to do when you find yourself in front of someone. This is more tailored to face-to-face selling but you can adapt and apply these techniques to all types of selling situations.
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The Art of Selling – Part 1
Today, this is useful for anyone selling something in person, rather than online, and even if you don’t have a business, you will find tips here you could apply when selling yourself to a prospective employer in your next job interview.
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How to Drive More Customers to Your Business Website… and Get Them to Buy
Build it and they come! Actually, no, they won’t. Having a decent website is only half the battle… you need visitors or, as they’re collectively referred to, “traffic”.
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Hello, World – A quick guide to getting your business online
After you have the basics of your business getting et up, next is to explore the next most important part of communicating your business to a world of prospective customers… building and publishing your website.
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How to Build a Strong Business Brand
Now your idea is off the ground, it’s now time to discuss the topic of “the brand” and how critical it is to getting a business off on the right foot.
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Start your own business – the right way
From the idea stage to bringing a product or service to market, a business launch encompasses myriad steps. Darren Isaac, the founder of TFA, offers his advice on starting the right way.
