The Yutaka range of authentic Japanese food products was introduced to the UK market in 1995. Having been the first in the market, the brand continues to be the leading authentic Japanese range in 16 countries across Europe and the Middle East.
Tazaki Foods, the name behind the Yutaka brand, was the pioneer of Japanese food in the UK when the company opened the first Japanese restaurant in the country over 35 years ago. Since then we have been the leading supplier to the Japanese restaurants, hospitality industries and food manufacturers in the UK.
Tazaki approached TFA, looking for experienced retail packaging designers to design some compelling new asian and oriental market food packaging for retail. TFA's leading team of graphics designers and illustrators quickly and deftly began with concept sketches and then once a direction was decided upon flat drawings were produced which were also transformed into 3D renders.
Tazaki were extremely pleased with the packaging designs particularly the fine pack illustration which appears on each product design.