Scope Training

Scope Training PPC Case Study: 17% Above Target

Scope Training helps businesses develop their employees through apprenticeships and training in pharmacy, childcare and optometry.

They came to TFA with a clear goal: generate 300 employer contacts interested in pharmacy apprenticeships. We created a targeted PPC campaign that went on to exceed that target by 17%.

In this PPC case study, we explain how we approached the campaign and the results we achieved.

At a Glance

Client: Scope Training
Service: PPC advertising and campaign strategy
Goal: Generate 300 employer pharmacy contacts
Result: Over 350 potential customers, 17% above target
Conversion rate: 8.49%
Click-through rate: 12.07%

The Challenge: Generating Quality Employer Leads

Scope Training wanted to reach employers looking to train and develop their existing staff through part-funded apprenticeships.

Our job was to generate 300 high-quality contacts from employers interested in pharmacy training, within an agreed timeframe.

But getting people to click on an advert was only part of the challenge. We needed to reach employers who were genuinely interested in what Scope Training offered and encourage them to make an enquiry.

Our Google Ads Campaign Strategy

We put together a PPC campaign focused on reaching employers searching for apprenticeship and training opportunities.

Our digital, creative and content teams worked together to create adverts that explained what Scope Training offered and gave employers a reason to find out more.

We also tested different versions of the adverts, changing the messaging and visuals to see what worked best. By comparing how each version performed, we could make adjustments throughout the campaign rather than relying on one approach.

The aim was simple: get Scope Training’s adverts in front of the right employers and make it easier for them to enquire about the training available.

The Results: A PPC Campaign That Exceeded Expectations

The campaign generated over 350 potential customers, beating Scope Training’s original target of 300 by 17%.

Here’s how the campaign performed:

350+ potential customers, exceeding the original target by 17%.
1,390 form submissions from people enquiring through the campaign.
8.49% conversion rate, showing how many visitors went on to complete a desired action.
12.07% click-through rate (CTR), showing how often people clicked after seeing an advert.
16,400+ clicks generated throughout the campaign.

These figures show what can happen when the advertising reaches the right people with the right message.

For Scope Training, the campaign meant more opportunities to speak with employers interested in developing their staff through apprenticeships.

Following the results, Scope Training made plans to continue running the campaigns, and we began exploring further advertising opportunities together.