Marketing for Local Car Dealership

Leaving the competitors in the rearview with our SEO strategies.

Ponko wanted to increase its online presence and dominate search rankings in the highly competitive space of car dealerships in Cambridge. With so much competition in the automotive industry, some expert help was necessary. Ponko turned to TFA to improve organic visibility and increase traffic and leads through strategic Search Engine Optimisation (SEO).

Ponko faced multiple challenges in establishing a killer online presence. With low organic search visibility, they found it tough to rank for crucial industry-related words and attract potential customers, which ultimately caused them to get lost in the sea of competition. To make sure Ponko achieves long-term success, TFA put together a sustainable car dealer SEO strategy that would not only improve its rankings but also maintain growth over time.

Our digital team conducted extensive keyword research and optimised Ponko’s website content to target high-intent search queries related to used car sales in Cambridgeshire. This included optimising the website’s pages for primary keywords, enhancing existing content, and creating engaging blog posts to improve domain authority and relevance.

Results that deliver remarkable growth

TFA’s strategic SEO approach led to a 103.36% increase in average monthly clicks, with organic views rising from 2,529 in 2023 to 5,143 in 2024. Targeting the right high-value keywords secured the #1 ranking for some key search terms. Additionally, they achieved the top spot for search visibility and keyword rankings, outperforming three of their benchmarked competitors. 

Our car dealer SEO strategy for Ponko not only strengthened their digital presence but also drove higher traffic and positioned them as a leader in the automotive industry. By securing top rankings for key search terms and outperforming competitors, Ponko has gained a significant competitive edge. This success exemplifies the importance of a well-executed SEO strategy in driving visibility, engagement, and long-term business growth in a highly competitive market.

Don’t just take our word for it; check out what PONKO has to say about working with TFA:

“We underwent a complete rebrand with TFA, which meant starting SEO from scratch with a brand-new company name. TFA guided us through this transition seamlessly, ensuring we maintained strong online visibility. They provided comprehensive reporting and ongoing support throughout the process, making it easy to track our progress. Their transparency and willingness to educate made the experience stress-free and enjoyable.” 

-Jason Drury General Manager at PONKO

Want to drive more traffic and stay ahead of the competition? TFA’s expert SEO marketing services can help boost your website’s visibility and keep you at the top of search results. Let’s work together to grow your online presence. Get in touch today for a free SEO audit; we’d love to hear from you!