Whether you’re scrolling through Instagram, liking a Facebook post or laughing at a TikTok, you’re experiencing the power of social media algorithms—probably without even realising it. In 2025, these algorithms are smarter than ever, deciding what we see, when we see it and even why we see it. For businesses, that means understanding them isn’t just helpful—it’s essential.
In this blog, we’ll unpack how social media algorithms work, what’s changed recently and how you can adapt your content strategy to stay ahead. Whether you’re a small brand or a growing team, this guide is for you.
How Social Media Algorithms Work in 2025
Let’s break it down simply: social media algorithms are designed to show users more of what they love. Platforms like Instagram, TikTok, Facebook and LinkedIn track what you engage with—what you like, share, comment on, save—and then use that data to serve up similar content.
In 2025, things have gone a step further. Algorithms are now using AI and machine learning to understand why people engage. Are they laughing? Learning? Connecting with others? These signals influence what content gets boosted and what gets buried.
For businesses, this means it’s no longer about chasing trends just for visibility—it’s about creating meaningful content that feels real, human and worth engaging with. When your content sparks a connection, the algorithm takes notice.
Instagram: It’s All About Business
If Instagram feels different lately, that’s because it is. A few years ago, a polished photo and catchy caption might’ve done the trick. Now? Not so much.
In 2025, the Instagram algorithm wants content that starts conversations and stops the scroll. Think Reels that show behind-the-scenes moments, stories that ask questions and posts that feel more like a friend sharing than a brand broadcasting.
We’ve helped plenty of clients find their voice again on Instagram—not by “beating” the algorithm, but by working with it. That means showing up, being authentic and building a feed that’s both beautiful and believable.
Facebook: Build a Community, Not Just a Feed
Facebook’s algorithm is now prioritising value over volume. If your posts only push products, you’re likely to be ignored.
Instead, think about how you can contribute to conversations. Join groups, respond to comments and offer content that feels helpful or inspiring—not just promotional.
In short: Facebook wants real people behind brand accounts. The more you engage in a genuine way, the more visible you’ll become.
TikTok: Creativity First
TikTok is where raw creativity shines. Its algorithm thrives on short, engaging and relevant content. Traditional ads often fall flat here—viewers scroll past anything that feels overly polished or salesy.
To succeed in 2025, brands need to create videos that entertain, educate or emotionally connect. Embracing trends, using local hashtags and keeping videos under 30 seconds are small changes that make a big impact.
The TikTok algorithm updates are increasingly focused on retention. If people watch your content to the end—or better yet, rewatch it—you’re far more likely to land on the For You Page.
Stay Ahead of Algorithm Updates
One thing is certain: algorithm updates will keep coming. But that doesn’t have to be scary. In fact, it’s an opportunity.
If you can stay flexible, listen to your audience and put out content that truly resonates, you’ll stay one step ahead. Algorithms aren’t trying to punish businesses—they’re just trying to give users more of what they love.
At the end of the day, understanding how social media algorithms work isn’t about learning technical tricks—it’s about learning what people care about and creating content that reflects that.
Let’s Wrap This Up
In a world ruled by social media algorithms, visibility depends on more than luck or timing. It’s about connection. It’s about storytelling. And it’s about showing up with content that feels human, helpful and honest.
Whether you’re adjusting to the latest algorithm updates or just figuring out your first content strategy, we’re here to help. Because when you understand how these platforms work, you stop chasing the algorithm and start creating content that matters.
Want to build a strategy that puts your brand in the spotlight? Speak with TFA today.