Security Print Solutions (SPS) is a printing specialist in the brand and revenue protection domain. Trading since the 1980s, they needed to significantly update a very dated brand image and website. TFA was appointed to carry out a complete overhaul, from the brand upwards.
A new security print industry brand and website that pack a corporate punch.
Our branding team took the existing identity and provided the client with a series of progressively evolving concepts. The client chose to settle with a new brand depicting an abstraction of a pearl in a clam shell, symbolising the protection of that which is valuable. This was then devleoped into a new over-arching style and a cohesive set of brand and corporate style guidelines.
Website design using HTML5 to create a more rich and engaging experience.
We began by consulting with the stakeholders to understand what they wanted the new design and user experience to achieve. The aim was to produce an innovative new website that would compete at a very high corporate level, in a global marketplace.
TFA structured and wrote the full site narrative and copy content. New photography was produced and a piece of video content to clarify the proposition.
Once the project reached development stage, our developers brought the site to life by using innovative HTML5 design and interactive content scripting techniques. This resulted in a website with "wow" factor that was rich, engaging and felt like that of a market leader.
Our work on this project included the following:
- Re-branding to develop a new brand identity
- Brand strategy and marketing consultancy
- Corporate guidelines design
- HTML5 corporate website design and development
- Copy writing