Being a marketer is no easy job, and often finding the right digital marketing tools that work for you can feel like finding a pot of gold at the end of a rainbow.
With thousands of tools out there claiming to be the key to success, it’s easy to get your hopes up, only to feel let down when they don’t live up to expectations.
But, don’t worry, we have compiled some of the must-haves for digital marketing, so that you don’t experience that heartbreak!
SEO tools
With the right tools, you can track your rankings, optimise your content, and stay one step ahead of your competitors. Choosing the right SEO tool can have a huge influence on your digital marketing success. Let’s get into some of the best tools:
SEMrush
SEMrush, the all-in-one platform, covers a wide range of digital marketing areas, including SEO, content marketing, competitor research, and PPC. You can create, plan and optimise your content to receive higher engagement, and it even offers readability scores, so you know your content will hit the mark. PPC campaigns are easier to create and manage than ever before. With their keyword suggestions, idea generation, and tracking features, it’s easier than ever to make sure all your digital marketing is created and performing well.
Ahrefs
For many professionals, Ahrefs is their go-to tool for SEO and digital marketing. The platform features allow you to analyse millions of keywords with detailed metrics, such as search volume, difficulty, and potential traffic. You can discover popular content in your niche that gives you inspiration for your content and campaigns, and also enables you to look at your competitors’ websites and see their top pages, backlink profiles, and overall organic search performance.
Free tools are also available to help you with your digital marketing efforts. Some notable ones include Google Search Console (essential for understanding how Google indexes your site, identifying technical issues, and tracking keyword rankings), Google Analytics (useful for tracking website traffic and behaviour), and Google Ads Keyword Planner (which is a must for keyword research and estimating search volume).
PPC tools
AdEspresso
AdEspresso is an excellent tool for those who want to simplify the PPC ad creation and management process. It makes Facebook and Instagram advertising easier than ever for small and medium-sized businesses, helping you find the right audience so that the right people see your ads.
Google Ads Keyword Planner
Google Ads Keyword Planner is free to use and provides a wealth of metrics related to keywords, including search volume, bid range, and competition level. This tool is an obvious choice for many businesses’ PPC campaigns, as it integrates easily with Google Ads and allows you to filter keyword research, enabling you to find local demographics that relate to your business.
Data analysis and reporting
Google Analytics
A must-have digital marketing tool, Google Analytics provides valuable insights into how visitors interact with your website, helping you understand where they come from and what actions they take across your site. This allows you to identify better what content resonates most with your audience, enabling you to continue creating content that works for your customers. It’s the perfect tool for businesses of any size. With its easy setup, you don’t need to be a professional.
SurveyMonkey
SurveyMonkey is ideal for marketers seeking to conduct market research, track customer satisfaction, and gather in-depth feedback on services and products. It’s a great way to connect directly with your customers and discover how you can improve their experiences.
Here at TFA, we don’t just use these tools; we master them to deliver outstanding results for our clients. If you’re ready to take your digital marketing to the next level, let our experts help you achieve real, measurable success. Explore our digital marketing services today and see the difference.