Copart | Connections Newsletter

When most people think of company newsletters, the image they tend to get is something thrown together in MS Word and printed on the office printer. A good company newsletter design can, if done correctly, both inform and entertain; and that is something that Copart was keen to do with their new company newsletter design.

Copart approached us as they wanted to find a local design agency in Milton Keynes who were experienced newsletter designers and newsletter creators.  They wanted a company newsletter that would really get their employees attention and most importantly, attract them to read about stories within the company.  They wanted a newsletter design that didn’t ‘look’ or ‘feel’ like a newsletter; rather a glossy magazine publication that wouldn’t look out of place on a newsagent’s shelves.

We put together a design brief and created a number of different newsletter designs that incorporated a brand image much like a normal lifestyle magazine.  We also looked at inserting large glossy images throughout the newsletter to keep up the feel of a mainstream magazine.  When it came to producing the newsletter, we used a premium stock and matt laminate printing effect to give an extra special finishing touch that really gave the newsletter a distinctive magazine feel.

Copart were extremely happy with newsletter design and newsletter production; so much so that they are planning to make it a regular part of the internal marketing and Edition 2 has already madde its way into the hands of Copart's employees.  If you are looking to introduce a slick and stylish company newsletter, talk to us!

Project Tags

  • #newsletter
  • #design
  • #artwork
  • #corporate
  • #branding

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