Copart approached us as they wanted to find a local design agency in Milton Keynes who were experienced newsletter designers and newsletter creators. They wanted a company newsletter that would really get their employees attention and most importantly, attract them to read about stories within the company. They wanted a newsletter design that didn’t ‘look’ or ‘feel’ like a newsletter; rather a glossy magazine publication that wouldn’t look out of place on a newsagent’s shelves.
We put together a design brief and created a number of different newsletter designs that incorporated a brand image much like a normal lifestyle magazine. We also looked at inserting large glossy images throughout the newsletter to keep up the feel of a mainstream magazine. When it came to producing the newsletter, we used a premium stock and matt laminate printing effect to give an extra special finishing touch that really gave the newsletter a distinctive magazine feel.
Copart were extremely happy with newsletter design and newsletter production; so much so that they are planning to make it a regular part of the internal marketing and Edition 2 has already madde its way into the hands of Copart's employees. If you are looking to introduce a slick and stylish company newsletter, talk to us!