The Best SEO Tools: Our Favourites

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With the ever-evolving digital landscape, staying current with the latest SEO trends and techniques is crucial to remaining competitive. One of the most effective ways to optimise your website’s search engine rankings is using the right SEO tools. This blog post will highlight the top five SEO tools that industry experts and marketers widely use. Whether you’re a seasoned SEO professional or just starting, this blog post will provide valuable insights into the best SEO tools available in the market today.

Google Trends

A great tool for keyword research is Google Trends. This free tool allows you to see the popularity of certain keywords over time.

By using this, you can identify trending topics and adjust your content strategy in line with this, helping you to stay ahead of the curve and attract more organic traffic to your website. Moreover, Google Trends can help you to compare the performance of different keywords and determine which ones are worth targeting.

Overall rating: 4/5


Moz is a fantastic all-in-one SEO analysis tool that provides a wide range of features that marketers can benefit from. You can carry out keyword research from the platform, audit websites for their backlink profile and any technical errors on the site, and track rankings and visibility for your site and competitors.

SEO marketing requires constant monitoring and evaluation of results to ensure you are persevering with methods that work and not wasting time on tactics that are not delivering results! Moz is a great tool that gives you a full overview of your website’s overall SEO performance.

Overall rating: 4/5

Page Speed Insights

If you work in SEO, you know the importance of site speed on your rankings. Google’s Page Speed Insights provides valuable information on your site’s health and speed, along with actionable recommendations you can take to boost page loading time and user experience.

This free tool, provided by Google, helps website owners to provide a well-optimised site that offers a good user experience, consequently leading to higher rankings and increased traffic. It is an essential piece of SEO software.

Overall rating: 4/5 

Google Search Console

One of the best SEO tools that is crucial in any marketer’s collection is Google Search Console. This tool gives you insights into whether your website is visible and easily discoverable by search engines – a crucial ranking factor!

Search Console allows you to track your website’s traffic, see which keywords and pages are performing well, and identify any issues that might be preventing your site from ranking higher. It is an essential tool for SEO marketing and general website maintenance.

Overall rating: 5/5


Similar to Moz, Ahrefs is SEO software that has a number of features that are useful for marketers. Its standout feature is the backlink analysis tool, which allows you to identify potential opportunities and track your competitors’ backlinks.

You can also track your website’s ranking, carry out keyword research, and analyse the performance of your content within Ahrefs’ intuitive interface.

Overall rating: 4/5 

These tools will all help you to improve your search engine performance – so it is important to familiarise yourself with them as a marketer, to ensure you are hitting all areas of your SEO strategy.

Need help with SEO? Get in touch with us for a FREE SEO audit today and discover how we can help you succeed in a competitive market.