Graphic Design Services
From their UK corporate headquarters in Berkshire, Black & Decker design, build and sell some of the world's best power tools whilst their brand is one of the most recognised and respected in both the UK and their native United States of America.
Aims of the Catalogue Design
Many of their products are sold via some of the biggest and best department stores and shops on the high street; so when they had a new product range that was going to be sold via the Argos chain of stores, they came to our creative agency to have new product listing adverts created that would be featured in the highly popular Argos catalogue. They needed their products to be featured within a clear and striking listing that would adhere to Black & Decker's corporate brand guidelines; something that as an experienced and successful graphic design company, was bread and butter to the designers here at TFA.
Outcomes Created by our Graphic Design Company
Using supplied high-res imagery and adhering to Black & Decker's corporate brand guidelines, TFA created a series of striking listing concepts that included key technical information and design flourishes that would set the listings apart from other products in the Argos catalogue. Once approved by Black & Decker, we then set the artwork up specifically for printing within the Argos catalogue and supplied direct to them.
The listings were featured in the Argos catalogue for a number of different editions and this also opened up further opportunities with Black & Decker. A simple enough project that was expertly executed by the graphic design team here at TFA!