When photography is not available and traditional illustration techniques are either not suitable, or are cost-prohibitive, 3D modelling and rendering is an excellent alternative. Few agencies have this skill in-house, unlike TFA, and there are a diverse range of applications where it can help considerably to communicate product technology and process flow. Essentially, a virtual model is created (just like building a real model) and a series of renders, or stills, are produced rather like a virtual photo-shoot.
The end result can be photo-realistic or stylised in an infinite number of ways. Furthermore, once the model has been created it is a permanent asset. That means that any number of angles, close-ups and cut-throughs can be produced quickly and efficiently from the one model. Modifications can also be made in much less time and renders are always completely dimension-accurate. Models can also be used to render animation sequences for product videos or interactive applications.
For technology companies, 3D renders should be something of a staple and are very under-utilised. If 3D design and renders is something that could benefit your latest design project, get in touch with us here and we'll be happy to help.