Moulton College | 2012 Applications Driver Campaign

Based in Northamptonshire, Moulton College is not your usual centre for higher education. Their primary focus is on training students for careers in rural, built and recreational environments - something that few other colleges in the UK are able to offer and as a result, make them somewhat unique.

They approached TFA to create and manage an Applications Driver Campaign, using a mix of online and outdoor advertising along with social promotions in key areas of Northamptonshire.  Moulton were keen to show students enjoying bigger and better experiences at the college - as well as emphasising that students learn by doing the job for real -  and this became the focus of our campaign and the underlying artwork we created.  Using a mix of composite artwork and photography at Moulton's main campus, we created a series of master images that formed the basis of the entire promotional campaign.

As part of the design process, we created a series of advertisements for use on 48-sheet billboard displays and also double-sided A5 leaflets for hand-to-hand distribution in key areas of Northamptonshire.  We also designed, built and hosted a bespoke microsite and managed a targeted Facebook advert campaign to generate traffic to both the microsite and Moulton's main website homepage.

The end results were certainly striking and resulted in over 19,000 new visitors to Moulton's website and their highest ever open day attendances; something which they are looking to build upon in early 2013 and beyond.  This is another project that was turned around in a very short space of time and also involved a serious amount of organisation to guarantee on-time delivery and in promotion in key locations – something that TFA delivered expertly and efficiently.

Project Tags

  • #brand
  • #campaign
  • #digital
  • #billboard
  • #deign
  • #photography
  • #composite
  • #exhibition

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