Westmill | HP Lea & Perrins Marketing Campaign

Lea & Perrins and HP Sauce are two of the most well-known food brands in the UK. They also have a large UK-based Chinese audience; which they looked to appeal to with a range of cookery cards and adverts made specifically to highlight the benefits of using L&P & HP sauces in Chinese dishes.

Having worked with TFA's marketing consultants on other projects in the past, Westmill (HP & L&P's parent company) approached us to create a series of recipe card designs and accompanying print adverts to highlight how effective HP & L&P sauces can be in Chinese cooking.  As well as handling the graphic design-side of the project, Westmill also wanted to feature their recipes in the final designs; something that we were able to accommodate by conducting a photo shoot to create beauty shots of the freshly-prepared dishes.  Once the photography shoots had been completed, the photos were given a final polish by our graphic designers and merged with the advert & recipe card designs to create simple and mouthwatering artwork where the freshly-prepared dishes were the stars of the show.

Along with artwork created by our in-house studio, we also included Chinese text and iconography supplied by Westmill.  The recipe card designs and poster designs were very well received by both HP & L&P.  Once completed, they were printed and distributed to hundreds of stores and asian food suppliers across the UK and helped continue the the success of the two brands in the UK.

When it comes to creating an effective food marketing campaign, it is essential that the finished dishes are made the real stars of the show.  There is not much we cannot do in-house and when it comes to organising a bespoke photo shoot, we have built up a network of professional photography studios who can photograph just about anything professionally and to any brief. 

If you have a marketing campaign that needs the expert touch of a proven creative agency, give us a call or drop us an e-mail.

Project Tags

  • #Campaign
  • #MarketingStrategy
  • #Design

Quick Response

QR Code for %2F%2Fwww.t-f-a.co.uk%2FMarketing-Consultants-Milton-Keynes-TFA-Lea-Perrins
Scan me to save this URL in your mobile device

Similar Projects