You’ve probably heard the phrase “content is king” – and for good reason. A well-crafted content strategy is what turns ordinary words into powerful tools that attract, engage and build lasting trust with your audience. It’s not just about creating content; it’s about doing it with purpose.
We get it – “strategy” might sound a bit over the top if you’re just writing a blog or social post. But trust us, without direction, even the best ideas can fall flat. So, if you’ve ever wondered how to create a content strategy that actually works, this guide breaks it down into six simple, actionable steps.
Step 1: What Is A Content Strategy?
Before we dive into the how, let’s get clear on the what. A content strategy is your plan for creating, managing and sharing content that helps you reach your goals – whether that’s driving traffic, building relationships or boosting sales.
Think of it like a map: it tells you what content to make, who it’s for and when and where to share it. Without it, you’re just guessing. With it, you’re building with intention.
Step 2: Know What You’re Working Towards
Every great strategy starts with a goal. So, what do you want your content to achieve? Are you trying to get more leads? Build loyalty? Improve SEO rankings?
Let’s say your goal is customer loyalty. You might focus on helpful content like product tutorials, insider tips or even personalised emails. When your content lines up with your business goals, it starts to work for you – not the other way around.
Step 3: Understand Your Audience Inside-Out
Here’s the truth: you can’t create great content if you don’t know who you’re speaking to. This is the heart of how to create a content strategy that resonates.
Take some time to get into your audience’s shoes. What are they struggling with? What excites them? Build a clear persona that captures your ideal customer’s needs, tone and behaviours – then tailor every piece of content to match that.
The more your audience feels like you’re talking directly to them, the more they’ll stick around.
Step 4: Audit What You’ve Already Got
Now, before creating anything new, take stock of your existing content. This is where a content audit comes in. It might sound dry, but it’s actually really useful.
Look at what’s working and what’s falling flat. Some content might just need a refresh. Others might be totally missing the mark. Use this step to sort the gems from the junk so you can build smarter moving forward.
Step 5: Find the Gaps
Once you know what you already have, it’s easier to see what’s missing. Are you talking to every stage of the customer journey? Do all your buyer personas feel represented? Are you stuck using just one content format?
This is your chance to fill those gaps with content that solves problems, answers questions and builds trust. It’s where strategy becomes super targeted – and super effective.
Step 6: Measure What Matters
Here’s the fun part – seeing if all your hard work is paying off. A great SEO content strategy includes clear metrics that help you track performance and improve over time.
Think blog views, email click-throughs, social shares and conversions. Don’t just post and hope. Use the data to double down on what’s working – and tweak what’s not.
Build it with Intention
The truth is, great content doesn’t just appear – it’s carefully planned. A thoughtful content strategy helps you stop guessing and start creating with confidence.
By following these six steps, you’ll build a strategy that not only connects with your audience but also moves the needle for your business.Need help bringing your content to life? TFA knows how to create a content strategy that delivers real results. Get in touch with TFA – we’d love to help you build something powerful.