Creating the Perfect Brochure30-07-14
There is nothing quite like holding and feeling a well designed and professionally printed brochure.
An engaging and informative brochure can be a game changer for your business by allowing your reader to fully, and comfortably, take in and digest your company’s proposition. If they are made to remember it in a compelling way then they are much more likely to take action now, or come back to you and do business later.
A successful brochure design, or any corporate literature for that matter, doesn’t just inform, it makes the reader connect, relate, and respond.
Here are TFA’s guidelines for creating a successful brochure:
Design & General Approach:
+ Start with a strong front cover to position your brand as best of breed, for when it is put in front of other decision makers
+ Take the reader on a clear and engaging journey, with a beginning, middle and an end, from introduction, through to what you do, why you are better than your competitors, and what someone should do next to enquire
+ Create an overall ‘feel’ that, at a single glance, evokes all of the values of your brand proposition
+ Do not fill all of the space, leave large spaces empty to make the content comfortable to engage with and to create an air of confidence
- + Pick a limited colour palette and use it in a considered way
Imaging & Styling:
+ Choose the highest-quality images you can afford that support your story and that complement each other – e.g. don’t show boxes sat on palettes in a warehouse, show speedy delivery people
+ Stylise the images with photo-retouching treatments to make them specifically yours and to help create a distinctive style
+ Use large, compelling images to break up the text
+ Ensure images are properly adjusted in terms of sharpness, contract, brightness and colour casts so they all look pin-sharp, have depth and feel consistently high-quality
- + Avoid generic, meaningless stock images at all costs or you may look like a generic business
Text & Copy:
+ Keep it concise, punchy and to the point – avoid too much text
+ Have a clear, consistent drill-down structure with good summarised titles, subtitles and lead-in copy
+ Break text up with hierarchical style sheets – titles, subtitles, body copy, pull outs
+ Summarise, in a few pull out lines or a short list of points, on each page the most important messages to allow the reader to skim-read
- + Use no more than 2-3 fonts with complimentary styles and format text with them consistently
Go the extra mile
Our team of award winning graphic designers understand that the finishing touches can make your brochure stand out among the rest and really make all the difference. Print finishes such as inline varnish, lamination, embossing, specialist inks (e.g. fluoro, metallic), foils and using different types of stock can all add that extra finesse to the final product to leave a lasting impression on your reader.
So, what do your brochures say about you?
TFA is a team of marketer’s, designers and copywriters incredibly experienced at creating engaging and informative printed or digital documents that will resonate with your audience.
TFA is a full-service brand, creative and strategy agency. We work with clients across all sectors who are looking for a partner that can help them drive their brand, business or product forward through smarter strategy, better design and more effective print, web, and digital content.
If you would like to meet us, and find out how we can help your company, contact 01908 263650 or email firstname.lastname@example.org