NEFF | Bake it Yourself Facebook Promotion

NEFF are perhaps one of the most recognisable names in home appliances and thanks to our work with their partner companies, came to TFA when they needed an experienced social media company in Milton Keynes to assist them in creating their Facebook-orientated Bake it Yourself campaign.

They approached us as we have proven to be successful and experienced website developers; plus our local location to their main HQ in Milton Keynes also meant we could give them a 1-1 personal service and be available to discuss and assist with the project very easily.  Using NEFF's own corporate brand guidelines for reference, we created a bespoke tab-based application for the NEFF Bake it Yourself Facebook Community Page.  Users who then 'liked' the BiY page were allowed to claim a product discount voucher that could help them to save money on various NEFF cooking appliances; such as ovens.  We also catered for mobile device users - for whom native tab-based applications will often not run correctly – with a stand-alone claims application area, meaning that just because you didn't have access to a desktop device, didn't mean you had to miss out on the promotion.

The application was then integrated with NEFF's own core claims management system; which was also designed and built by our own in-house website developers.  This particular digital development project was conceived and completed in under two weeks; this also included artwork for bespoke logo designs and wireframes to accompany the project.  The promotion proved a great success for NEFF and their page gained a large number of followers as a result; as well as a substantial number of vouchers being claimed by lucky participants!

When it comes to social media strategy and digital developments, there is not much that we can't do!  We have been offering a multitude of website consultancy services and website development for nearly a decade now to clients across both Buckinghamshire and the UK.  If you are looking to harness the potential of social networks and need a social media company with a proven track record of successful digital projects, get in touch with us today!

Project Tags

  • #social
  • #media
  • #digital
  • #web
  • #development
  • #facebook
  • #campaign

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